Agricultural Marketing BAG304

Maximise your profits from farming! Marketing produce is vital for a financially successful agricultural enterprise. You need to market your produce at the right time, for the right price. This course develops your ability to analyse and manage marketing problems. You will gain helpful strategies which you can apply to your specific produce and target market.

This course develops your ability to analyse and manage marketing problems in an agricultural enterprise.

Topics covered include: market research, management of your marketing, promotions, handling produce, packaging, distribution, customer relations and more.

1. Agricultural Marketing Concepts
2. Farm Marketing Strategies
3. Target Marketing
4. Handling Produce
5. Customer Relations
6. Market Research
7. Promotions
8. Managing Marketing

Aims of the Course

• Explain the role of marketing in business and the importance of marketing in the business plan.
• Assess the relative importance of marketing planning and to determine marketing strategies in relation to farming.
• Identify target markets to select suitable marketing methods.
• Explain the physical handling of products in the marketing process, including packaging, labelling, presentation and transportation.
• Plan to maintain sound customer relations in an agricultural business.
• Conduct market research into a product or service in the agricultural industry.
• Plan to manage the promotional program for an agricultural business.
• Develop strategies to manage the marketing of an agricultural enterprise.