MA in Marketing

Level

MA in Marketing

Regent's American College London
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Description

MA Marketing

This programme explores the dynamics of human behaviour that affect marketing decisions. You will examine the most effective marketing practices and procedures and master the analytical techniques that underpin marketing decisions. You will develop as a consumate marketing professional, with the tools to identify target markets, analyse market data, and create and manage comprehensive marketing plans.

Core programme (24 credit hours)

  • MRKT 5000 Marketing
  • MRKT 5800 Sales Management OR
  • MRKT 5890 Marketing Statistics
  • MRKT 5920 Marketing Channel Management
  • MRKT 5940 Promotional Management
  • MRKT 5960 Marketing Management
  • MRKT 5970 Marketing Research
  • MRKT 5980 International…

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MA Marketing

This programme explores the dynamics of human behaviour that affect marketing decisions. You will examine the most effective marketing practices and procedures and master the analytical techniques that underpin marketing decisions. You will develop as a consumate marketing professional, with the tools to identify target markets, analyse market data, and create and manage comprehensive marketing plans.

Core programme (24 credit hours)

  • MRKT 5000 Marketing
  • MRKT 5800 Sales Management OR
  • MRKT 5890 Marketing Statistics
  • MRKT 5920 Marketing Channel Management
  • MRKT 5940 Promotional Management
  • MRKT 5960 Marketing Management
  • MRKT 5970 Marketing Research
  • MRKT 5980 International Marketing
  • MRKT 6000 Integrated Studies in Marketing

Elective modules (12 credit hours)

  • In addition to the core programme, you will choose four electives the list of MA, MS and MBA modules
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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.