Search & Social Media Marketing (Foundation)

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Search & Social Media Marketing (Foundation)

University of Salford
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Description

Aims

The Search and Social Media Marketing (SSMM) programme comprises two courses the Foundation, for those who are new to the field of online marketing and the Professional for those with some experience. These courses are delivered in sequence so that straight after completing the Foundation course you can progress to the Professional level.

The SSMM programme is delivered in the evenings with the following approximate time allocations:

  • 4:00 – 4:30pm – refreshments and informal discussions
  • 4:30 – 6:30pm  – training session including hands on practical activities
  • 6:30 – 8:00pm – industry guest speaker talk, discussion and questions

Objectives

The Foundation course of Search and S…

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Didn't find what you were looking for? See also: Social Media & Networks, E-Marketing, Web Accessibility, Digital Publishing & Editing, and Web Analytics.

Aims

The Search and Social Media Marketing (SSMM) programme comprises two courses the Foundation, for those who are new to the field of online marketing and the Professional for those with some experience. These courses are delivered in sequence so that straight after completing the Foundation course you can progress to the Professional level.

The SSMM programme is delivered in the evenings with the following approximate time allocations:

  • 4:00 – 4:30pm – refreshments and informal discussions
  • 4:30 – 6:30pm  – training session including hands on practical activities
  • 6:30 – 8:00pm – industry guest speaker talk, discussion and questions

Objectives

The Foundation course of Search and Social Media Marketing is for you if you are new to the search marketing subject area and have little or no prior knowledge of online marketing. This course is ideal for those of you who looking to start a career in digital marketing or to help understand how your business can use digital marketing to your advantage.

The Professional course of Search and Social Media Marketing is aimed at those who are practitioners in the field and would like to increase their knowledge and understanding of advanced online marketing. More focus is placed in this course on developing business expectations, project management and advanced SEO practices. Also, a full session is dedicated to Social Media marketing and its integration with online marketing.

Summary

This course covers:

  • Keyword research and competition benchmarks
  • Social Media research and competition benchmarks
  • On-site optimisation
  • Off-site optimisation
  • Project initiation meeting
  • Scoping and setting objectives for Search and Social marketing campaign
  • Keyword research and competition benchmarks
  • Social Media research and competition benchmarks
  • Agree key performance indicators
  • Develop a website and social media strategy
  • On-site optimisation
  • Off-site optimisation
  • Monitoring and reporting
  • Learning and optimisation
  • Ongoing project management and project review

26/09/2013 16:00 - 17/10/2013 20:00

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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.