Great Copywriting

Overview

Course duration: 1 day.

Turn any piece of communication into powerful copy that creates interest, attention and generates passion.

Is it right for me?

Suitable for all those who have to write marketing copy including the brochures, leaflets, emails, web site copy and the emerging media such as social networking. This course will take you from your existing skill set to be a more competent sand confident writer. The design elements will also be considered along with the copy to achieve the communication power of words and pictures.

What will I learn?

By the end of this course, you will be able to:

• Develop copywriting and communication skills
• Structure and produce powerful brochures and leaflets
• Clarify your message and strength to impact on the audience
• Avoid common copywriting mistakes

Pre-course Activity

Bring along to the course examples of your copywriting.

What will it cover?

Introduction to Copywriting

• Understanding the psychology of copywriting
• Defining the material's objectives
• Identifying the target audience: -needs and expectations
• What people expect from your copy
• What makes a good copywriter

Planning and Producing Marketing Literature

• Setting goals and workable deadlines
• Identifying the main difficulties and obstacles
• Briefing agencies and printers
• Managing costs

Writing the Copy

• Structuring the content
• Choosing style and words
• Adding creativity
• Making your piece more personal
• Creating interest
• Using the layout for maximum impact
• Avoiding common mistakes

Generating Action from your Copy

• Knowing the techniques
• Monitoring the returns
• Evaluating the success of the material
• Evaluating your mistakes or failures
• Identifying the areas for improvement
• Learning from practice and improving your method and style

Training Method:

Participants will be requested to write a marketing leaflet and can use this opportunity to reinforce their learning and apply the copywriting techniques learnt.