Working with Designers

COURSE CONTENT

Recognising your Objectives

Establishing clear, realistic design objectives that fit with your

overall marketing and communications. Focusing on what

you want to achieve, not how you want things to look.

How to keep your objectives current.

The Importance of the Brief

Communicating objectives to your designers successfully.

Ensuring they have all the tools that they need, to produce the

work that you need.

Managing the Process

Understanding the stages that a designer has to follow.

Knowing where and when your input is required - and when

it is unhelpful.

Proofing

The vital role of proofing in managing the design process.

How you and your designers ensure that work is correct.

Production/Development

The stages of production involved in your project. Where and

when your input can be helpful.

Your Action Plan

A practical exercise.

You decide which elements of the workshop have been

particularly relevant to your role. Then you plan how you

are going to carry these through into your work.

Aims of the course

Delegates learn how to deal with and talk to

designers, printers and web developers to

get the best results.

They get an insight into the processes

and technology involved that will reduce

costly misunderstandings. It will help

them maintain control of design based

communication and maintain a unified customer brand experience.

Delegates learn how to:

• Save time, money and temper at all stages

of the design and production process.

• Understand what designers, printers and

web developers are saying.

• Get the results they want.

• Make informed decisions on the design

options available to them.

• Ask the right questions and get the right answers.