Media Relations

This 1 day workshop will teach you how to create newsworthy interest about your business, project or oneself for the media and get it noticed by your target audience.

This workshop will give you the necessary introductory skills to communicate with the media to maximise your business or individual growth and reputation.

Learning Outcomes

Delegates will feel confident to build and establish contacts with professional in the media. Skills will be gained in writing news/press releases, handling media inquiries more efficiently and understanding the needs of journalists and media professionals.

Topics

• What makes a good story?
• Pitching Stories
• Identifying different media audiences and potential customers
• Different types of media tools
• Understanding and building relationships with journalists
• Understanding different types of news interests
• Social media and networking
• The relationship between Public Relations and the media
• Using photography for press exposure
• Elements of mass media in the UK  (online and offline) – TV, radio, magazine and newspaper (local, national and regional)

Delegates must attend all workshops and pass examination in order to gain level 2 qualification. Passing Individual workshops provides a Rise 2 the Top! certificate. Course dates are inflexible.