Commercial and Business Awareness for the Senior PA

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Commercial and Business Awareness for the Senior PA

Reed Learning
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Reed Learning offers their products as a default in the following regions: Birmingham, London

Description

Course overview Who is it for?

Ideal for experienced PAs seeking to develop their commercial awareness and strategic thinking to improve personal confidence and engagement with senior managers.

What is it about?

This interactive two-day course will give you an understanding of the critical issues affecting your organisation and how being commercially aware can increase overall business performance and your career prospects.

You will learn how to analyse the commercial environment in which you work and draw conclusions about how this affects change and the identity of your organisation.

What will I get out of it?
  • The ability to recognise the issues facing your organisation at a strateg…

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Frequently asked questions

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Course overview Who is it for?

Ideal for experienced PAs seeking to develop their commercial awareness and strategic thinking to improve personal confidence and engagement with senior managers.

What is it about?

This interactive two-day course will give you an understanding of the critical issues affecting your organisation and how being commercially aware can increase overall business performance and your career prospects.

You will learn how to analyse the commercial environment in which you work and draw conclusions about how this affects change and the identity of your organisation.

What will I get out of it?
  • The ability to recognise the issues facing your organisation at a strategic level

  • A comprehensive knowledge of strategic analysis tools

  • The confidence to discuss strategic matters with senior managers and others at board level

  • A practical ability to demonstrate key commercial skills and business acumen to broaden your role and level of responsibility

  • A good understanding of your organisation's vision and brand and how to communicate this to employees

  • Free chocolates supplied by Hotel Chocolat

What will I learn? Understanding your organisation
  • Its role, purpose and culture

  • Stakeholder analysis: who are the key players?

Introduction to strategy
  • What is strategy and how does it drive an organisation?

  • Where are we now - SWOTs and PESTLE analysis

  • Where do we want to be? How to define 'success' and the role of mission statement

Making sense of your organisation's brand
  • The importance of understanding and identifying with your brand

  • Creating a brand identity and values

  • Communicating this to key stakeholders

  • Case study activity - 'The Hotel Chocolat Story: Branding from the Inside Out'

Managing Change
  • Why do organisations need to change?

  • How to communicate change from grassroots to board level

  • Supporting your colleagues through change

  • Case study activity

This course is mapped to QCF unit - 'Commercial and Business Awareness for Senior Administration Staff''

This course can be taken as part of our Institute of Administrative Management Level 4 Certificate in Office and Administration Management.

Enjoyed the course and found it very interesting and will be of benefit to my role and further development. “

- Barbara Roberts

Interdean


PA & Secretarial
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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.