Writing for the web and mobile
Starting dates and places
Description
Making the most of the web
1 DAY
Aimed at: Journalists, PRs, internal and external communications and marketing staff who write for websites, mobile apps and publications.
Workshop contents: How writing for the web differs from traditional writing. How words can affect design and search considerations. Includes:
- The importance of easy navigation
- Thinking international in words and style
- How to write to attract search engines
- Keeping readers' attention on your site
- Word use and word breaks
- Maintaining topicality and attracting links
- Thinking in screens across all platforms
- Headlines and other visual aids including video
- Attribution, legal and health considerations
- Rewri…
Frequently asked questions
There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.
Making the most of the web
1 DAY
Aimed at: Journalists, PRs, internal and external communications and marketing staff who write for websites, mobile apps and publications.
Workshop contents: How writing for the web differs from traditional writing. How words can affect design and search considerations. Includes:
- The importance of easy navigation
- Thinking international in words and style
- How to write to attract search engines
- Keeping readers' attention on your site
- Word use and word breaks
- Maintaining topicality and attracting links
- Thinking in screens across all platforms
- Headlines and other visual aids including video
- Attribution, legal and health considerations
- Rewriting print content for the web
Not for: Experienced web writers
Fee: £380+VAT
THEY SAY: "Great course content, small group and a good mix of theory and practical exercises."
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