Writing for the web and mobile

Total time

Writing for the web and mobile

PMA Centre for Media
Logo PMA Centre for Media

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Description

Making the most of the web

1 DAY

Aimed at: Journalists, PRs, internal and external communications and marketing staff who write for websites, mobile apps and publications.

Workshop contents: How writing for the web differs from traditional writing. How words can affect design and search considerations. Includes:

- The importance of easy navigation

- Thinking international in words and style

- How to write to attract search engines

- Keeping readers' attention on your site

- Word use and word breaks

- Maintaining topicality and attracting links

- Thinking in screens across all platforms

- Headlines and other visual aids including video

- Attribution, legal and health considerations

- Rewri…

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Making the most of the web

1 DAY

Aimed at: Journalists, PRs, internal and external communications and marketing staff who write for websites, mobile apps and publications.

Workshop contents: How writing for the web differs from traditional writing. How words can affect design and search considerations. Includes:

- The importance of easy navigation

- Thinking international in words and style

- How to write to attract search engines

- Keeping readers' attention on your site

- Word use and word breaks

- Maintaining topicality and attracting links

- Thinking in screens across all platforms

- Headlines and other visual aids including video

- Attribution, legal and health considerations

- Rewriting print content for the web

Not for: Experienced web writers

Fee: £380+VAT

THEY SAY: "Great course content, small group and a good mix of theory and practical exercises."

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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.