Marketing Essentials

In today’s market, driving business forward is a tough and highly competitive game. Beating competitors and increasing profit is at the forefront of many business development plans – pushing marketing forward as a fundamental sales channel.

Our Marketing Essentials course has been developed to give an insight to those new to marketing, an understanding of the concepts and processes involved in how a company effectively places itself and its products in the marketplace.

Over four lessons you’ll cover topics such as understanding what a marketing plan is, how to carry out appropriate research, how websites are designed to market the company, effective advertising and the four P’s of marketing products.

The course will take around 8-10 hours to complete and can be studied at times to suit you using our self-study method meaning you can take it at your own pace.

On successful completion of the course you will gain a renowned Pitman Training certificate which will set your CV apart from the crowd.

The aim of this course is to give an understanding of how marketing departments plan and execute marketing strategies.

This course is designed for those who wish to gain an understanding of the concepts and processes involved in marketing.

There are four lessons in this course: -

Our Marketing Essentials course is part of our distance learning range – which can be accessed online via our distance learning portal.