Writing Web Content Masterclass

Overview

Course duration: 1 day.

Aimed at those who have mastered the fundamentals of writing web content, this course polishes and hones skills for even better results.

Is it right for me?

Journalists who already possess some experience of writing and editing for the web.

What will I learn?

By the end of this masterclass, you will be able to:

• Refresh and enhance your current knowledge and written style for the web
• Write material that is highly relevant and specific to your audience
• Benefit from the knowledge and guidance of an experienced web writer

What will it cover?

Web Content Requirements

• Entertain, educate and inform
• Brevity and impact
• Keywords are key
• Keep it simple
• How not to frustrate the user

Deliver the User's Needs

• Edit tightly: waste not one word
• Selling content to the user
• Structure of news and feature items
• Headings
• Introductory paragraphs
• Length and scrolling down
• Answer all the questions: don't pose new ones
• Photographs and graphics

Legal Issues

• Libel
• Copyright

Problem Copy

• The Web's new style of content: is there transition from hard copy?
• Rewriting in-house
• Accuracy, accuracy, accuracy
• Content review checklist