Marketing, Chartered Institute of Marketing (CIM), Professional Diploma

Level

Marketing, Chartered Institute of Marketing (CIM), Professional Diploma

Nottingham Trent University
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Starting dates and places

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Description

This course provides skills, knowledge and ability in relation to marketing planning, developing students across a range of areas with an emphasis on marketing management.

If you are a marketer who is moving into a more functional or departmental role, are already managing the marketing process at an operational level, or are looking to build on the knowledge gained at Professional Certificate level with a view to gaining a marketing management role, the Professional Diploma is ideal.

The content of the course has been developed in consultation with employers to ensure that participants gain the relevant competencies for various stages of a marketing career.

The CIM professional Diploma i…

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This course provides skills, knowledge and ability in relation to marketing planning, developing students across a range of areas with an emphasis on marketing management.

If you are a marketer who is moving into a more functional or departmental role, are already managing the marketing process at an operational level, or are looking to build on the knowledge gained at Professional Certificate level with a view to gaining a marketing management role, the Professional Diploma is ideal.

The content of the course has been developed in consultation with employers to ensure that participants gain the relevant competencies for various stages of a marketing career.

The CIM professional Diploma is designed to fit around your work and other commitments, giving you the opportunity to develop your skills and network with other like-minded participants, exchanging experiences and ideas.

Nottingham Business School is an accredited Chartered Institute of Marketing (CIM) study centre.

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Contact us
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Telephone: +44 (0)115 848 4460
Visit the Nottingham Business School website

Course content
This internationally recognised qualification builds on the fundamental concepts and principles of Marketing. It focuses on the key aspects of managing the marketing function, in order to develop a greater awareness of the practical implications of these aspects in an organisational context.

How do you study?
The modules are delivered consecutively on a part-time basis, primarily in the evenings and some Saturdays. For more information on the days / times of delivery please contact the course leader. Study methods will consist of a combination of lectures, small-group work, problem-solving exercises, videos and case studies.

Is there any room for professional development?
Students who are awarded the qualification at Professional Diploma will be eligible to become an Associate Member (ACIM). If they meet the relevant criteria individuals may also upgrade to Full Membership of the Institute (MCIM).
For those students who are already CIM members, attendance on this course qualifies for Continuing Professional Development hours.

Assessment
There is a combination of unit assessment methods which include work-based projects so that participants can apply their knowledge immediately to their own business.

There will be four assessment points throughout the year in order to offer you more flexibility.

Skill development
On successful completion of the course participants can expect to have developed skills in the following areas:

  • planning
  • decision-making
  • prioritising
  • information management
  • monitoring
  • evaluation
  • communicating
  • thinking creatively
  • balancing needs and interests of all stakeholders.

Testimonials

“The CIM Professional Diploma qualification has given me the ability to advise on marketing strategy and tactics with confidence, safe in the knowledge that I am using globally accepted methodologies and applying academic rigor in the right context.”

Head of Marketing
Flint Bishop LLP

Nottingham Business School's professional approach to management education is supported by a suite of state-of-the-art teaching rooms and the latest in communication and information technology. The School provides a high quality management learning environment, designed to encourage creative thinking about real world issues.

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    There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.