Strategic Management
Description
Strategic Management draws together and applies ideas from many of the disciplines and fields of study which contribute to a broad understanding of business.
Some of the ideas may already be familiar to students who have
previously studied courses in marketing, economics, management
theory or organizational behaviour. Crucially though, through an
understanding of strategy and strategic management, we can gain an
insight into how these individual disciplines interact.
The course has been designed for all those intending a business
career and for those with an interest in how contemporary
organisations operate. Business strategy is not simply the province
and responsibility of senior level ma…
Frequently asked questions
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Strategic Management draws together and applies ideas from many of the disciplines and fields of study which contribute to a broad understanding of business.
Some of the ideas may already be familiar to students who have
previously studied courses in marketing, economics, management
theory or organizational behaviour. Crucially though, through an
understanding of strategy and strategic management, we can gain an
insight into how these individual disciplines interact.
The course has been designed for all those intending a business
career and for those with an interest in how contemporary
organisations operate. Business strategy is not simply the province
and responsibility of senior level management decision makers.
The ideas which underpin Strategic Management can be applied at many levels in the business organisation to help ensure that individual business units or departments maintain an effective contribution to the overall success of the business.
Syllabus
Unit 1: Origins and Nature of the Strategic Process
Introduction
Objectives
1. Nature of strategy
2. Strategic decisions
3. Business culture
4. Missions, visions, goals, objectives?
5. Strategic process
6. Paradigms and strategic decision making
Summary
References
Further reading
Unit 2: Analysis of Strategic Situations
Introduction
Objectives
1. Strategic environment
2. Macro-environment: PEST
3. Task environment
4. Competitive environment
5. Analysing competitors
6. Prioritisation
Review activity 2.1: British Airways A
Internal appraisal
7. Analysing resources and capabilities
Review activity 2.2: British Airways A
Review activity 2.3: Laporte
Summary
Further reading
Unit 3: Making Strategic Choices
Introduction
Objectives
1. Essential criteria for strategic choices
2. Basic strategic choices
3. Decision support matrices
4. Risk
5. Success and choice
6. Evaluation procedures
7. Alternative approaches to strategy
Review activity 3.1: Ladbrokes
Summary
References
Further reading
Unit 4: Implementing Strategic Decisions
Introduction
Objectives
1. Implementation: an overview
2. Organisational design and effectiveness
3. Planning and control
4. Managing strategic change
5. Development of competencies
Review activity 4.1: British Airways B
Summary
References
Further reading
Appendix
Index of retail prices: 2 indices
Qualifications
On completion of your course, you will receive the dual award:
Award 1 is issued by Stonebridge Associated Colleges: Strategic Management Diploma
Strategic Management Diploma issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.
Requirements for Entry
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
Study Options
In order to offer our students the most convenient and flexible distance learning courses, Stonebridge Associated College offers you the option to study for your course via two methods:
- 1. Via the traditional paper-based method.
- 2. Through the online method via ElearnUK.
If you do not have Internet access, or would prefer to study this course via the traditional paper/postal based study method, you can find more information on the course by clicking on the link below.
Stonebridge Prices
Studying by Post. If you would like to pay by instalments, we do offer an affordable interest free payment plan scheme which allows you to spread the cost of your course over a number of months. However, to use this option you will need to study for your course using the traditional paper-based method. For more information on our payment plans please visit our website at www.stonebridge.uk.com
The reason why the course fee is less if you choose to study online, is because with online study there are no costs associated with postage and printing etc. and thus we are able to offer the course at a reduced rate.
The total amount payable over the term's period, is no more than
the total cash price of the course.
(APR = 0%). Written quotations are available on request.
Study Hours
This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.
The approximate amount of time required to complete the course is: 80 hrs.
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