Strategic Management and Marketing - Advanced Professional Development [Level HE7] part-time

Level
Logo University of Bolton
Provider rating: starstarstarstarstar_border 7.8 University of Bolton has an average rating of 7.8 (out of 4 reviews)

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Description

The course aims to provide you with a critical understanding of the strategic management process, and the contribution of strategic marketing to that process. It will integrate material from other aspects of management theory within a strategic management framework.

Competitor analysis, marketing analysis and planning are explored in this course. You will gain a strong insight into strategic management at all levels; from business and corporate level strategies to content of competitive strategies, as well as strategic evaluation. Corporate governance, responsibility and business ethics are also key to this course.

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The course aims to provide you with a critical understanding of the strategic management process, and the contribution of strategic marketing to that process. It will integrate material from other aspects of management theory within a strategic management framework.

Competitor analysis, marketing analysis and planning are explored in this course. You will gain a strong insight into strategic management at all levels; from business and corporate level strategies to content of competitive strategies, as well as strategic evaluation. Corporate governance, responsibility and business ethics are also key to this course.

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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.