Running an Online Business
Description
This series examines topics related to creating an e-business. After providing an introduction to e-commerce, the series examines how to start an e-business, establishing a business presence, and creating critical applications. Also covered are the legal ramifications of e-commerce, transaction processing and data mining, managing costs, and the logistics of providing customer service and payment processing. Other topics covered include building a strategy to market and advertise your e-business, resource planning, and ongoing business management.Syllabus
YOUR E-BUSINESSProvides an introduction to e-commerce and how it relates to a user's company.
- E-Commerce and Your Company
- Future Dire…
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Syllabus
YOUR E-BUSINESSProvides an introduction to e-commerce and how it relates to a user's company.
- E-Commerce and Your Company
- Future Directions
- Where You Are and Where You're Going
- Building Resources
- Marketing and Management
GETTING STARTED
Explains what users need to start converting their companies into e-businesses.
- Benefits of E-Commerce
- Defining E-Commerce
- Your Domain
- Internet Mechanics
- Initial Operation Issues
INFLUENCES ON INTERNET MARKETING
Provides an introduction to Internet stock and the influences that drive up stock value.
- Moving E-Business Forward
- Internet Stock
- Increasing Stock Value
- Building a Presence
- Approaching the Market
KILLER APPS
Provides an introduction to killer apps and the twelve steps needed to create them for a company.
- What Are Killer Apps?
- Rules for Building Killer Apps
- The Rest of the Rules
- Land Mines to Avoid
- Other Potential Problems
- Protecting Yourself: An Action Plan
DEVELOPING YOUR E-BUSINESS
Provides an overview of virtual corporations and some of the things to avoid when creating one.
- The Virtual Corporation
- Transferring Information
- Laws of E-Commerce
- Considering Your Options
- Looking to the Future
REAL-TIME AND DATA MINING
Provides an introduction to two resources available in e-commerce: real-time systems and data mining.
- Real-Time Systems
- How Real-Time Can Work for You
- The Data Mining Process
- Benefits of Data Mining
- Data Mining and Customer Service
- Analyzing and Using Data
LOWERING YOUR BUSINESS COSTS
Provides an overview of ways to decrease e-business costs by automating the supply chain and hiring virtual employees.
- The Supply Chain
- Automating the Vendor Flow
- Automating the Customer Flow
- The Virtual Workforce
- Managing Your Virtual Employees
- Strategies and Solutions
CUSTOMER SERVICE AND PAYMENT
Provides an overview of the customer service and payment resources available for an e-business.
- The Call Center
- Other Customer Service Concerns
- Payment Types
- Payment Systems
- Payment Security
MARKETING YOUR E-BUSINESS
Explains what you need to develop a marketing plan for your e-business.
- Identifying Your Customers
- Developing a Marketing Plan
- Affiliate Marketing
- Marketing Models
- Other Marketing Examples
ADVERTISING ON THE INTERNET
Provides an overview of the forms of advertising available on the Internet.
- Internet Promotion
- Finding Your Customers
- Designing Your Ads
- Drawing Customers to Your Site
- Looking to the Future
BUILDING MARKETING STRATEGY
Provides an overview of marketing options available to an online business, such as data mining and external promotion.
- External Marketing
- The Road Show
- Public Relations and Investor Relations
- Data Mining and Marketing
- Extracting and Analyzing the Data
RESOURCE PLANNING
Provides an overview of the resources and standards that need to be considered when preparing a strategy for an online business.
- Your E-Commerce Strategy
- E-Commerce Risks
- Knowledge Management
- Changes in Technology
- New Opportunities
MANAGING YOUR E-BUSINESS
Explains ways to reduce costs and ensure the continued success of an online business.
- Reducing Costs
- Leveraging Your Assets
- Encouraging Repeat Customers
- Influences on Your E-Business
- Other Issues to Keep in Mind
Qualifications
Qualification: Printable Transcript
On completion of this course you may print a transcript off as evidence of your progression throughout the course.Requirements for Entry
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
Study Options
If you do not have Internet access, or would prefer to study this course via the traditional paper/postal based study method, you can find more information on the course by clicking on the link below.
Study Hours
This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.
The approximate amount of time required to complete the course is: 40 hrs.
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