Live Online NVC E-Course Packaging for E-commerce

During this online course (4 online sessions) you will get an excellent insight into the importance of packaging for successful e-commerce business. The course covers such topics as logistics, materials handling, product damage prevention, returned goods facilitation, brand image consistency, managing labelling and integrating sustainability in packaging choices.

After completing this course you will be able to improve your packaging strategies: lower packaging costs, with satisfied web clients and a responsible approach to environmental issues.

Programme

The course consists of:

1. Four online sessions provided by live NVC-tutor on four separate days

2. Preparation, assignments and commentary via online learing environment

Training session 1: Introduction e-commerce and packaging

• Development of retail, self-service shops and modern logistics
• Definition of packaging, market players, division of roles, vulnerabilities and functionalities,  supply chain insights
• Most commonly used packaging materials and their key characteristics

Training session 2: Packaging design and brand experience

• Packaging design and store brands
• Consistency of packaging appearance and other expressions (website, on-line advertising)  
• Interaction between packaging and website

Training session 3: Materials handling and smart logistics

• Distribution centres: the difference between B2B and B2C distribution
• Transport and logistics packaging (boxes, crates, pallets, trays), tools, void filling material, on-demand packaging
• Coding and identification of shipments and individually packed products
• Returnable transport packaging and return logistics

Training session 4: E-commerce and packaging in practice

• Sustainability aspects of e-commerce in relation to packaging
• E-commerce and packaging for non-food
• E-commerce and packaging for food