E-Business Management

Product type

E-Business Management

Elearn UK
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Description

E-business is everywhere. Most newspapers and magazines carry articles about the hottest new idea for conducting commerce over the Internet. But what is the truth behind the e-business world? How does it operate? How and why does a business go on-line?

As e-commerce increasingly creeps into all facets of everyday life we need to understand how e-business evolved, the technologies and business models that drive it, the threat it poses to traditional business models, and how it is likely to grow in the future.

This course aims to provide insight how e-business operates. It examines how e-business evolved, the technologies and business models that drive it, the threat it poses to traditional b…

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E-business is everywhere. Most newspapers and magazines carry articles about the hottest new idea for conducting commerce over the Internet. But what is the truth behind the e-business world? How does it operate? How and why does a business go on-line?

As e-commerce increasingly creeps into all facets of everyday life we need to understand how e-business evolved, the technologies and business models that drive it, the threat it poses to traditional business models, and how it is likely to grow in the future.

This course aims to provide insight how e-business operates. It examines how e-business evolved, the technologies and business models that drive it, the threat it poses to traditional business models, and how to develop a fuller understanding of e-business opportunities.

Syllabus

Unit 1: Introduction to E-Business

Section 1: Historical development of the Internet and e-business

1.1 The rise of the Internet

1.2 The Internet moves from academia to mainstream

1.3 The growth in accessible technologies

1.4 The first "dot-coms"Section 2: Defining e-business

2.1 e-commerce versus e-business

2.2 Types of e-business transactions

2.3 The components of m-commerce Section 3: e-business versus traditional business models

3.1 Introducing e-business models

3.2 The threat of new entrants

3.3 Low barriers to entry

3.4 The threat of disintermediation

3.5 The threat of customer powerSection 4: Drivers for change

4.1 Why embrace e-business?

4.2 Where can e-business be applied in an organisation?

4.3 Identifying the cost benefit Section 5: Looking to the future

5.1 After the dot.com bubble

5.2 Trends in e-business models

5.3 Clicks and mortar as a future strategy

Unit 2: E-business - Applications, Models and Technologies

Section 1: E-business applications

1.1 E-business applications in context

1.2 On-line ordering

1.3 E-procurement

1.4 What is e-CRM?

1.5 B2B marketplaces

1.6 On-line training and learning

1.7 Customisation of web content

1.8 Secure customer access to websitesSection 2: Introduction to e-markets

2.1 From marketplaces to marketspaces

2.2 Portals and B2B marketplacesSection 3: Main technologies

3.1 HTML

3.2 Database technologies

3.3 EDI and XML

3.4 Content creation tools

3.5 Catalogue tools

3.6 Multimedia toolsSection 4: Inter- and intra-organisational information systems

4.1 E-mail

4.2 Intranets and extranets

Unit 3: E-Business and the Consumer

Section 1: Consumer-based models in e-business

1.1 E-shops and e-malls

1.2 E-auctions

1.3 Information brokerage

1.4 Aggregated buyingSection 2: On-line consumer demographics

2.1 The typical Internet customer

2.2 Internet demographics

2.3 Demographic variations

2.4 Growth markets of the futureSection 3: Market research on-line

3.1 Sourcing market research information on-line

3.2 Data miningSection 4: Internet promotional strategies

4.1 Using search engines for marketing

4.2 Approaches to web advertising

4.3 Case studies of success and failure of web advertising

4.4 Off-line advertising

4.5 Permission and relationship marketing

4.6 Legal implications of marketing on-line

Unit 4: Impact of E-Business on Business Processes

Section 1: Effect of e-business on business processes

1.1 Modelling business processes

1.2 Identifying the potential impact on all processes

1.3 Specific process examplesSection 2: Logistics and JIT delivery issues

2.1 E-business issues of logistics, fulfilment and JIT delivery

2.2 Case studies of e-business in fulfilment

2.3 Case study of e-business in JIT deliverySection 3: E-business and procurement

3.1 How does e-business affect the procurement process?

3.2 Case studies of e-procurement

3.3 Investigating e-procurement solution providers

Unit 5: E-business in the Service Sector

Section 1: Internet service delivery

1.1 Service industries

1.2 Atoms versus bits: Tangibles versus intangibles

1.3 Applicability of service delivery to the Internet

1.4 Factors restricting service delivery on-line

1.5 The future of the service sector on-lineSection 2: E-business in the service sector

2.1 Travel agents

2.2 Financial services

2.3 Legal services

2.4 Publishing

2.5 Lessons learned from case studiesSection 3: Regulating the service sector on-line

3.1 Legislation governing service provision on-line

Unit 6: Legal, Fiscal and Ethical Issues of E-Business

Section 1: Legal considerations

1.1 Identifying the legal implications of e-business

1.2 Taxation and the InternetSection 2: Financial considerations

2.1 Managing e-business risk

2.2 Return on investment

2.3 Sources of fundingSection 3: Ethical issues

3.1 Internal e-business ethics

3.2 Using personal data

3.3 Regional issues on a global stage

3.4 Intellectual propertySection 4: Privacy, security and trust

4.1 Privacy

4.2 Security

4.3 Trust

4.4 Dealing with internal and external security - firewalls

4.5 Security of transactions- public key infrastructure

4.6 Digital signatures

For a more detailed syllabus on this course, click here

Qualifications

On completion of your course, you will receive the dual award:

Award 1 is issued by Stonebridge Associated Colleges: E-Business Management Diploma

E-Business Management Diploma issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.

Award 2 is issued by our Awarding Body: Level 4 E-Business Management Award

At the end of this course successful learners will also receive a Level 4 NCFE Award Certificate of Achievement. Our course has been accredited under our NCFE IIQ Licence and the course measurable learning outcomes have been benchmarked at Level 4 (using Ofqual’s Qualification and Credit Framework (QCF) level descriptors) to allow you to consider the depth of study, difficulty, and level of achievement involved.

This award has been designed by Stonebridge Associated Colleges to meet specific learners' or employers' requirements. Accreditation by NCFE is a guarantee of quality. It means that this learning programme has been scrutinised and approved by an independent panel of experienced educational professionals and is quality audited biannually by NCFE.

To view a sample of the NCFE Certificate of Achievement, please click here.

To view a sample of the NCFE Candidate Unit Summary, please click here.

What is NCFE

NCFE is the UK's longest established awarding body, recognised as a highly professional and responsive organisation, committed to maintaining excellent customer service and a friendly approach.

NCFE is recognised as an awarding body by the qualification regulators ('regulators') for England, Wales and Northern Ireland. The regulators are the Office of the Qualifications and Examinations Regulator (Ofqual) in England, the Department for Children, Education, Lifelong Learning and Skills (DCELLS) in Wales and the Council for Curriculum, Examinations and Assessment (CCEA) in Northern Ireland.

Accreditation by NCFE is a guarantee of quality. It means that the college has been inspected and approved by an independent and experienced education professional and is quality audited biannually by NCFE. The centre delivering the programmes has been licensed by NCFE on the basis of its own quality systems. At the end of an accredited course, successful learners will also receive an NCFE Award certificate of achievement.

For more information on this award, click here

Requirements for Entry

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Study Options

In order to offer our students the most convenient and flexible distance learning courses, Stonebridge Associated College offers you the option to study for your course via two methods:

  • 1. Via the traditional paper-based method.
  • 2. Through the online method via ElearnUK.

If you do not have Internet access, or would prefer to study this course via the traditional paper/postal based study method, you can find more information on the course by clicking on the link below.

Stonebridge Prices

Studying by Post. If you would like to pay by instalments, we do offer an affordable interest free payment plan scheme which allows you to spread the cost of your course over a number of months. However, to use this option you will need to study for your course using the traditional paper-based method. For more information on our payment plans please visit our website at www.stonebridge.uk.com

The reason why the course fee is less if you choose to study online, is because with online study there are no costs associated with postage and printing etc. and thus we are able to offer the course at a reduced rate.

The total amount payable over the term's period, is no more than the total cash price of the course.
(APR = 0%). Written quotations are available on request.

Study Hours

This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.

The approximate amount of time required to complete the course is: 90 hrs.

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