BA (Hons) Marketing (Full Time)

Designed with employers, the BA (Hons) Marketing course enables students to graduate with a degree alongside CIM, CAM and PRINCE2 accreditation|, and Google Analytics Certification. This unique offer can help you pursue a commercial career in the competitive world of marketing.

Key elements include:

• Real-world marketing projects to help boost your CV
• Options reflecting current industry needs, including fashion and retail, sport, digital, leisure, events, green living, destination marketing, and arts and culture
• Corporate and business awareness
• Business policy and strategy
• Personal and professional development
• Global consumer behaviour, integrated communications, and CRM and stakeholder marketing
• Opportunity to learn French, German, English, Italian, Mandarin Chinese or Spanish
• Expert team, with experience of industry and business, able to teach using real-world examples
• Guest lectures from industry and business professionals
• Optional Curriculum Plus subjects, including CV-building, sports coaching, entrepreneurialism and community volunteering.

Industrial focus

This course emphasises employability and students are consistently encouraged to put their learning into practice. Tutors help students research and organise work placements, internships or volunteer experiences.

Other course elements which enable students to build industry knowledge, contacts and experience include:

• Real-world marketing projects commissioned by local businesses
• Competitions
• Business simulation games
• Conferences
• Volunteering opportunities.

Professional accreditations/certifications are also offered from industry bodies including CIM, CAM and Google. Students can also follow the PRINCE2 accredited project management unit.

Course content

Year 1

Six core units:

• Personal and Professional Development 1
• Finding and Using Marketing Information
• Introduction to Corporate and Business Awareness
• Marketing in Business
• Concepts of Global Consumer Behaviour
• Data Analysis and IT.

Year 2

Five core units and one option:

• Consultancy Preparation
• Application of Corporate and Business Awareness
• Managing Marketing in Business
• Customer Relationship Management and Stakeholder Marketing
• Marketing Research in Action.

One option from:

• Event Organisation
• Branding Strategy
• Retail Marketing
• Any Curriculum Plus unit.

Year 3

Five core units and two options:

• Project Management in Business
• Business Project (L6)
• Personal and Professional Development 2
• Effective Marketing Communications
• Strategic Marketing within the Business.

Two options from:

• Not-for-Profit and Public Sector Marketing
• Sustainable Marketing
• International Marketing
• Services Marketing
• Arts and Culture Marketing.

Why choose Solent?

This specialist marketing degree course offers:

• Industry professional body accreditations including CIM/CAM/PRINCE2 and Google
• An enhanced student learning experience through contemporary teaching, learning and assessment techniques and business simulation games
• Live client briefs and commissioned projects to gain real experience for your CV
• UK/international competitions: International Marketing Week, IBM Universities Business Challenge, The Pearson (RED) challenge
• Industry-specific options which respond to a changing environment and the job market
• Strong personal and professional development at all levels, increasing the focus on development of employability and career management skills.

Solent University has a proud heritage of providing professional and practical, industry-led qualifications, which are sought after by employers. You can study full-time or flexibly to suit your lifestyle. The courses are regularly developed with input from the employers across the region to make sure they are up-to-date and fresh.

Assessment

A variety of methods, including presentations, posters, albums, video, podcasts, exams, business reports, marketing plans, e-Portfolios.

Projects/work experience

Students work on commissioned briefs from local employers and undertake work experience and volunteer placements, as well as setting up businesses. Projects include: designing new products to sell in support of the AIDS campaign, marketing campaigns for a fitness academy and a physiotherapy company, and live commissioned projects.

Key career skills

Creative briefs, planning, budgeting, CRM, organisational skills, presentation, communication and copywriting skills, IT and project management.
The International Foundation Year must be successfully completed before commencing undergraduate study (NQF Level 6 and above). In compliance with UKBA Tier 4 (General Student) policy, a Confirmation of Acceptance for Study (CAS) will initially be issued for the foundation course.

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Key info from UNISTATS

You might notice the data is the same in multiple widgets below. That’s because if there isn’t enough data about each version of the course, the data is combined. For more info, visit the Unistats website.