HND Business and Marketing (Full Time)

The HND Business and Marketing is a well-established and highly regarded course and offers students a broad-based business knowledge whilst allowing specialisation in marketing.

You will enhance your existing strengths, as well as developing new skills in a range of areas within a business environment, whilst specialising in marketing. You will develop the techniques, personal qualities and attitudes required for effective performance at work.

The course has been designed to offer students flexible teaching and learning, equipping you with the necessary core skills while also recognising the changing nature of the business environment.Members of the business community, as well as our own students, have had significant input in the development of this innovative, flexible and broad-based HND.

Through our experienced lecturers you will gain a wide view of business and marketing, as well as being offered options in different areas.
Like many of our students, you can progress from the HND to either a BA (Hons) degree – possibly directly into the second year – or a BA (Hons) Business Top-up programme with a Merit profile at Level 5.
Alternatively, you can go on to study for qualifications with a professional body. Elements of the HND may be accepted elsewhere for partial professional accreditation exemption under the CATS scheme.

Industrial focus

This course will help you to develop the skills, techniques and personal qualities needed to enhance your job performance.

Course content

Year 1

The first year will consist of six units that offer you a broad coverage of business issues and topics, as well as offering you a wide variety of assessment methods. All students on the HND Business and Management or HND Business and Marketing courses take the same units in the first year and will specialise in the second year (Level 5) of their study.

Six core units:

• Managing Business Finance
• People and Organisations
• Marketing for Business
• Business Environment
• Management Information Systems
• Business and Employment Skills.

Year 2

Five core units and one option unit:

• Principles of Business Law
• Business Consultancy Project
• Business Strategy
• Marketing Planning
• Understanding Your Market.

Options:

• Management Dimensions in Europe
• Finance for Business Managers
• Languages
• Managing e-Business
• Curriculum Plus.

Why choose Solent?

• 66% of students transfer to a degree programme on completion of their HND.
• On successful completion of the HND with a Merit profile at Level 5, students can progress onto Level 6 of the BA (Hons) Business Top-up programme.

Assessment

A carefully selected mix of assignments, presentations, in-class tests (coursework) and examinations.

Projects/work experience

Key career skills

Communication, presentation, project management, teamwork, numeracy and IT.

Graduate quotes

Students have made the following comments about the benefits of Solent’s HND business courses:

“Because Solent was the best university offering HND Business.”

“Lots of information and interesting topics.”

“Support, social life, course as a whole.”

“The learning resources, supportive lecturers, social life.”

“The challenge of the work.”

“The help you can be provided with; teachers are very helpful.”

Follow our Business School Blog |

Key info from UNISTATS