Business and Marketing – BA (Honours)

At a glance

Prepare for a wide range of graduate roles by studying marketing and its wider context in the modern business environment. You can tailor the focus of your studies according to your career aims and interests with this flexibly structured course. Then gain practical experience and increase your employability with a one-year work placement in industry.

Key points
• Learn about a range of business activities and specialise in marketing applications.• Apply for work placements at major UK companies.
• Gain automatic membership of the Chartered Institute of Marketing and Sheffield Hallam Marketing Student Chapter.
• Learn a foreign language as part of your course.

What is business and marketing?
Business and marketing combines knowledge of the business environment with specialist knowledge of how to identify, anticipate and satisfy customer requirements.

This course

Develop your specialist knowledge of marketing alongside the study of business in a wider context. You can tailor this course to suit your career aims by choosing from a range of marketing and business option modules.

We designed the course to enable you to • gain techniques and skills in general business and specialist marketing areas
• enhance your critical understanding of modern business and marketing
• develop the knowledge and skills needed to succeed in the graduate job market

In the third year, you can take a paid work placement. This is a great opportunity to improve your career and starting salary prospects and sharpen your practical knowledge of business and marketing.

You benefit from the close links we have developed with a large number of placement partners through our research and consultancy work. This gives you the opportunity to work with a range of large, medium, private or public sector organisations.

If you choose not to take a placement year, you gain valuable work experience through the work-based learning module.

We run a programme of guest lectures so that you can benefit from the insight and experiences of industry specialists from a range of organisations and backgrounds.

Another way to prepare for your career is through our Sheffield Hallam's Marketing Student Chapter which you gain automatic membership to as a new student. This gives you access to the Chartered Institute of Marketing (CIM) and local branch master classes and activities.

We are one of the few universities in the UK to have a student chapter linked to the CIM. This is a student learning community that complements and enhances academic learning and links students to local professionals.

Key areas of study
You study specialist business and marketing subjects including • international business • enterprise management • human resource management • business operations • global marketing • marketing communications • new product innovations • strategic marketing.