FdA Business Management with Marketing

Introduction

You will study marketing related topics but will also cover a range of subject areas which are fundamental to good business practice including marketing, business planning, finance and human resource management. You will develop a sound understanding of the business environment and law. Later in the course you will cover more specialist marketing areas such as marketing planning and delivering customer value.

Course contentYear 1 (level 4)

Semester 1

• Business Context (20 credits)
• Marketing Principles and Business Practice (20 credits)

Semester 2

• Managing Financial and Statistical Data (20 creditc)
• People Management and Organisational Behaviour (20 credits)

Semesters 1 and 2

• Academic and Personal Development (20 credits)

Summer

• Work-based Development Skills (20 credits)

Year 2 (level 5)

Semester 1

• Marketing Planning and Control (20 credits)
• Human Resource Management (20 credits)

Semester 2

• Delivering Customer Value (20 credits)
• Option (20 credits)

Semesters 1 and 2

• Managing Finance and Information (20 credits)

Summer

• Work-based Project (20 credits)