Marketing (Joint Honours) BA (Hons)

About the course

• A Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Direct Marketing (IDM) Key Educational Partner
• Optional paid placement year offers experience with employers such as Cadbury's, IBM, Intel, Audi, VW, HSBC, M&S, 3M, UBS Global Asset Management, Siemens, Millward Brown, Ogilvy & Mather, Ketchum PR and Capital Radio

Marketing is both a philosophy and a critical element of business strategy, and aspects of marketing are often responsible for the success or failure of an organisation, product or service. Organisations that focus on the needs of their customers and employees are much more profitable.

The first year introduces the basic principles of business, management, finance and marketing. In conjunction with your other subject the second and third years allows you to choose from a range of modules.

This course has close links with industry with several of the modules incorporating projects that involve working with live clients, agencies and industry bodies.

We have one of the largest marketing departments in the UK. Our staff include professors of international renown. They contribute to quality teaching, research and consultancy projects. We enjoy excellent relationships with professional bodies. The depth and breadth of staff expertise allows us to offer a wide range of specialist marketing subjects.

Key facts

UCAS course code:

Marketing and

• Media NP53

Duration: Three years full-time, four years with a placement

Institution code: D26

Entry and admission criteria

• Typical offers are 280 UCAS Points. You need to study at least two subjects at A Level and achieve one grade B or above in one subject
• Five GCSEs at grade C or above (or equivalent), including English Language and Maths
• International Baccalaureate: 28+ Points.

We welcome applications from mature students with non-standard qualifications and recognise all other equivalent and international qualifications.

If English is not your first language, we require an English language level of IELTS 6.5 or equivalent.

Teaching and assessment

Teaching methods include lectures, tutorials, workshops, e-learning packages, seminars, group work and self-directed study. Assessment will usually be through a combination of individual and group work, presentations, essays, reports and exams or tests.

You will normally attend around 15 hours of timetabled taught sessions (lectures, tutorials etc) each week, and are expected to undertake at least 15 further hours of independent study to complete project work, research etc as required.

Course modules

First year

• Business Communications and Creativity
• Principles of Marketing
• Marketing Information and Decision Making

Second year

• Advertising and Promotion
• Brand Management
• Buyer Behaviour
• Marketing Analysis
• Marketing Communications
• International Marketing
• Non-Profit Marketing

Third year

• Strategic Marketing Management
• Marketing of Services
• Interactive and Direct Marketing
• Retail Marketing
• Customer Management
• Interactive Marketing Campaign
• e-Marketing

Joint degree options

• Media (Joint Honours) BA (Hons)

Work experience and placements

Optional paid placement year offers invaluable professional experience.
See dmu.ac.uk/businessplacements| for further details.

Graduate careers

A degree in Marketing opens up a whole range of career opportunities, usually commanding good salaries. Recent graduates can be found in many of the major UK and global companies including IBM, Warner Bros, Tesco, Dulux, Ricoh, L’Oreal, Asda-WalMart and Ogilvy & Mather.

Fees and funding

UK/EU Fees: £9,000

International Fees: £10,750

Learn more about fees and funding information|

Facilities

Our new £35 million building offers state-of-the-art teaching and computer lab facilities.