Social Marketing Capstone Project
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Social Marketing Capstone Project
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When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan .
- Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
- Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.
About this course: Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy. Whether your company has a sophisticated Engagement Strategy or you are a new start-up, you will learn to harness the full power of social marketing to grow provable market share and build stronger relationships with your high value markets. For success in today…
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When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan .
- Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
- Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.
About this course: Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy. Whether your company has a sophisticated Engagement Strategy or you are a new start-up, you will learn to harness the full power of social marketing to grow provable market share and build stronger relationships with your high value markets. For success in today's digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy. In this Capstone you will use the practical skills that you’ve mastered through the Specialization to demonstrate your ability to integrate social and mobile marketing strategies into a company’s business strategy. 2016 Capstone Schedule: 1st offering begins on February 29 (2/29/16). It will be offered again starting on May 23 (5/23/16), August 29 (8/29/16), and November 28 (11/28/16),
Created by: Northwestern University-
Taught by: Randy Hlavac, Lecturer, Medill IMC; CEO, Marketing Synergy Inc
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
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Northwestern University Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.Syllabus
WEEK 1
Capstone Project
This Capstone Project will put all that you have learned in the Social Marketing Specialization to the test by asking you to create a multifaceted business plan for future success.
6 videos, 3 readings expand
- Video: Welcome to the Capstone!
- Video: How You Will Build Your Social Media Marketing Strategy
- Reading: Download the Project Templates and Worksheets
- Video: Linked Cells in your Social Marketing Planning Worksheets
- Reading: Steps to Complete for this Unit
- Reading: Download PDFs of the Presentation Slides
- Video: Your Market Planning Tool
- Video: Secondary Research to Start the Process
- Video: Defining Your Social Market
WEEK 2
Selecting a Strategy
Select the strategy for your Project and establish your empowering concept.
8 videos, 2 readings expand
- Reading: Steps to Complete for this Unit
- Video: Establishing Your Empowering Concept
- Video: Selecting Your Strategy
- Video: Engagement Marketing
- Reading: 52 Week Scheduling Template for Engagement Marketing
- Video: Nurture Marketing
- Video: Social IMC
- Video: Community Support Sites
- Video: March 9, 2016 Online Meetup Recording
- Video: June 2, 2016 Online Meetup Recording
WEEK 3
Develop Your Marketing Program
Establish your KPIs, performance funnels, and your program's budget.
4 videos, 2 readings expand
- Reading: Steps to Complete for this Unit
- Video: Developing Your Marketing Program
- Video: Performance Funnels and KPIs
- Video: Creating Your Program's Budget
- Video: Justifying Your Program
- Reading: Download a Budget and Metrics Example
WEEK 4
Complete and Submit Your Capstone Projects
This week you will complete and submit your Capstone Projects for peer review.
4 videos, 1 reading expand
- Reading: Steps to Complete for this Unit
- Video: Pilot Program
- Video: Social Marketing Schedule
- Video: Presenting Your Plan
- Video: Final Presentation of the Specialization
Graded: Your Social Marketing Program
WEEK 5
Peer Review and Congratulations!
This week you will do three peer reviews of other's submissions to earn your Specialization Certificate.
1 video, 1 reading expand
- Reading: Don't forget to do your 3 peer reviews!
- Video: That's a Wrap!
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