Business Strategy

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Description

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About this course: In this course you will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage. You will be able to better understand value creation and capture, and learn the tools to analyze both competition and cooperation from a variety of perspectives, including the industry level (e.g., five forces analysis), and the firm level (e.g., business models and strategic positioning). • Understand how managers coordinate different functional areas, resources, and systems inside a company and align them with the external environment to enhance overall performance • Knowledge of strategic management tools and framewor…

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When you enroll for courses through Coursera you get to choose for a paid plan or for a free plan

  • Free plan: No certicification and/or audit only. You will have access to all course materials except graded items.
  • Paid plan: Commit to earning a Certificate—it's a trusted, shareable way to showcase your new skills.

About this course: In this course you will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage. You will be able to better understand value creation and capture, and learn the tools to analyze both competition and cooperation from a variety of perspectives, including the industry level (e.g., five forces analysis), and the firm level (e.g., business models and strategic positioning). • Understand how managers coordinate different functional areas, resources, and systems inside a company and align them with the external environment to enhance overall performance • Knowledge of strategic management tools and frameworks, and apply them to real business contexts Process diverse business and industry information to diagnose strategic issues, evaluate strategic alternatives, and formulate a coherent and actionable strategic plan • How to think like a CEO, entrepreneur, or general manager. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

Created by:  University of Illinois at Urbana-Champaign
  • Taught by:  Deepak Somaya, Professor of Business Administration

    University of Illinois, Urbana-Champaign College of Business Department of Business Administration
Basic Info Course 5 of 7 in the Strategic Leadership and Management Specialization Commitment 4 weeks of study, 4-6 hours/week Language English How To Pass Pass all graded assignments to complete the course. User Ratings 4.7 stars Average User Rating 4.7See what learners said Complete this course to work toward: Strategic Leadership and Management Specialization This course is part of the 7-course Strategic Leadership and Management Specialization from University of Illinois at Urbana-Champaign Learn More Master of Business Administration (iMBA) This course is part of the fully-online 18 courses plus three capstone projects degree program Learn More Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

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University of Illinois at Urbana-Champaign The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.

Syllabus


WEEK 1


Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.


1 video, 6 readings, 1 practice quiz expand


  1. Video: Course Welcome and Orientation
  2. Reading: Syllabus
  3. Reading: About the Discussion Forums
  4. Reading: Glossary
  5. Reading: Description of Organizations and Brands
  6. Practice Quiz: Orientation Quiz
  7. Reading: Updating Your Profile
  8. Reading: Social Media
  9. Discussion Prompt: Getting to Know Your Classmates


Module 1: Leading Strategically



The Leading Strategically module will lay the foundation of business strategy course. You will learn about mission, vision and values and their role in overall strategy landscape. You will learn about the VARS framework for analyzing business models and SWOT framework for understanding the fit and coherence of business strategy.


12 videos, 4 readings expand


  1. Reading: Module 1 Overview
  2. Video: Module 1 Overview Lecture
  3. Reading: Module 1 Readings
  4. Video: 1-1.1: Mission, Vision & Values
  5. Video: Executive Expert Introductions
  6. Video: Executive Expertise: Mission and Values
  7. Video: 1-2.1: Introduction to Business Models
  8. Video: 1-2.2: The V.A.R.S. Framework, Part 1
  9. Video: 1-2.3: The V.A.R.S. Framework, Part 2
  10. Video: Executive Expertise: Business Models
  11. Video: 1-3.1: Coherence, Fit and SWOT
  12. Video: Case Introduction – Uber
  13. Reading: Instructions for Case Study Analysis – Uber
  14. Video: Uber Case Study Summary
  15. Reading: Module 1 Discussions
  16. Video: Like this course? Learn more with the iMBA! (optional)

Graded: Module 1 Peer Assessment
Graded: Module 1 Quiz

WEEK 2


Module 2: External Analysis



The Environmental Analysis module will focus on a key aspect of business strategy – analyzing and understanding the external environment of a firm. You will learn about the macro-environment of firms and the PESTEL framework for macro-environmental analysis. You will also learn about firms’ industry environment and understand how to predict industry profitability by using the 5-forces framework.


9 videos, 4 readings expand


  1. Reading: Module 2 Overview
  2. Video: Module 2 Overview Lecture
  3. Reading: Module 2 Readings
  4. Video: 2-1.1 The PESTEL Framework
  5. Video: Executive Expertise: The External Environment
  6. Video: 2-2.1 Structure, Conduct and Performance
  7. Video: 2-2.2 Introducing the 5 Forces Framework
  8. Video: 2-2.3 Applying the 5 Forces Framework
  9. Video: 2-3.1 Dynamic Industry Analysis
  10. Video: Case Introduction – The Soft Drink Industry
  11. Reading: Instructions for Case Study Analysis – The Soft Drink Industry
  12. Video: The Soft Drink Industry Case Study Summary
  13. Reading: Module 2 Discussions

Graded: Module 2 Peer Assessment
Graded: Module 2 Quiz

WEEK 3


Module 3: Internal Analysis and Competitive Advantage



The module on Internal Analysis and Competitive Advantage will provide an in-depth understanding of the origins of unique company strengths and how they can produce a competitive advantage. You will learn about the origins and consequences of fundamental internal differences among firms using the analytical viewpoints of activities, resources, and capabilities. You will be introduced to the strategic tools of value chains, value networks, and the V-R-I framework to help you analyze the implications of these within-firm differences for (sustained) competitive advantage.


8 videos, 4 readings expand


  1. Reading: Module 3 Overview
  2. Video: Module 3 Overview Lecture
  3. Reading: Module 3 Readings
  4. Video: 3-1.1 Competitive Advantage & Firm Performance
  5. Video: 3-2.1 Activities of the Firm
  6. Video: 3-2.2 Resources and Capabilities
  7. Video: 3-3.1 Sustained Competitive Advantage
  8. Video: Executive Expertise: Competitive Advantage
  9. Video: Case Introduction – Starbucks Corporation
  10. Reading: Instructions for Case Study Analysis – Starbucks
  11. Video: Starbucks Case Study Summary
  12. Reading: Module 3 Discussions

Graded: Module 3 Peer Assessment
Graded: Module 3 Quiz

WEEK 4


Module 4: Strategic Positioning and Strategic Renewal



The Strategic Positioning and Strategic Renewal module brings together the internal and external aspects of strategic analysis to formulate an overall strategy for the firm. You will learn about the two main “generic strategies” that businesses can pursue, which can be complemented by broad or narrow scope to yield four key types of strategic positioning. You will also learn about “dual” strategies and why and how a firm's strategy must be adapted to strategically renew its positioning.


9 videos, 4 readings expand


  1. Reading: Module 4 Overview
  2. Video: Module 4 Introduction
  3. Reading: Module 4 Readings
  4. Video: 4-1.1 Generic Business Strategies
  5. Video: Executive Expertise: Strategic Positioning
  6. Video: 4-2.1 Dual Strategies
  7. Video: 4-3.1 Strategic Renewal
  8. Video: Executive Expertise: Strategic Renewal
  9. Video: Case Introduction – Lego Group
  10. Reading: Instructions for Case Study Analysis – Lego
  11. Video: Lego Case Study Summary
  12. Reading: Module 4 Discussions
  13. Video: Course Conclusion

Graded: Module 4 Peer Assessment
Graded: Module 4 Quiz
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