Marketing for Managers (ilm) L3
- Level
- Total time
Marketing for Managers (ilm) L3
Starting dates and places
Description
Starts: 17 Apr 13 Unit aim(s)
To develop knowledge and understanding of information systems as required by a practising or potential first line manager
Explain the marketing concept and why it is relevant for managers
Conduct a simple organisational SWOT analysis in the marketing context
Describe the four elements of the marketing mix and give an example of how each is used within the context of the organisation.
� Simple definition of marketing and its relevance to managers
� The idea of the Marketing Mix (product, price, place and promotion, and 7P model for services) and its relevance
� Nature and role of market segmentation
� Simple organisational SWOT analysis in the marketing context
� Out…
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Starts: 17 Apr 13 Unit aim(s)
To develop knowledge and understanding of information systems as
required by a practising or potential first line manager
Explain the marketing concept and why it is relevant for
managers
Conduct a simple organisational SWOT analysis in the marketing
context
Describe the four elements of the marketing mix and give an example
of how each is used within the context of the organisation.
� Simple definition of marketing and its relevance to
managers
� The idea of the Marketing Mix (product, price, place and
promotion, and 7P model for services) and its relevance
� Nature and role of market segmentation
� Simple organisational SWOT analysis in the marketing context
� Outline of market planning and its purpose
� Sales promotion and advertising methods
� Public and customer relations activities
Cost and Duration: 1 day, £195 + VAT accredited (ilm)
£ 99 + VAT unaccredited
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