Business Marketing

Business Marketing

The Business Marketing Course provides perfect foundation knowledge about the global marketplace, including the main marketing principles that affect any business. Within the course content you will cover a number of key skill areas relevant to the marketing industry, including advertising, promotion and personal selling skills. This programme has been designed for people who wish to gain an understanding of principles and practice of Business Marketing.

The objectives of the course are to conduct market research, define customers needs, wants and desires, carry out a SWOT analysis, prepare a marketing plan, describe a range of marketing methods, evaluate the benefits of using different marketing media, compose purposeful advertising copy, understand how to use press releases, promotions and public relations, define the selling process, devise a telephone sales campaign, list the benefits of keeping advertising records.

Upon completion of the Business Marketing course, students will have adopted the knowledge to prepare a marketing plan, evaluate the benefits of using different marketing media, list the benefits of keeping advertising records and conduct market research amongst many others.

Our aim is to provide you with the best deal available, therefore registration fee, certification fee and full tutor support is included in the course price for you.