Content Marketing Planning

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Description

This course is for anyone who feels that there is an opportunity for content planning within their marketing activities, but needs to understand the benefits, how to create the content, distribution techniques and measurement. Once understood, they will be able to apply this knowledge into building an approach for their organisation.

You will leave this course with an understanding of how and when to consider content planning within your marketing activities. You will learn how to build a content plan that is engaging, relevant and measurable.

Your organisation will improve the effectiveness of its digital communication. It will keep up to date with the latest philosophy of how content marke…

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Didn't find what you were looking for? See also: Marketing Planning, Planning, Product Management, Marketing Essentials, and IT Security.

This course is for anyone who feels that there is an opportunity for content planning within their marketing activities, but needs to understand the benefits, how to create the content, distribution techniques and measurement. Once understood, they will be able to apply this knowledge into building an approach for their organisation.

You will leave this course with an understanding of how and when to consider content planning within your marketing activities. You will learn how to build a content plan that is engaging, relevant and measurable.

Your organisation will improve the effectiveness of its digital communication. It will keep up to date with the latest philosophy of how content marketing can help drive engagement and the behaviour of your prospects and customers and ultimately support commercial objectives.

Marketing executives and managers who are interested in developing their marketing skills to build a content marketing approach into their marketing plan.

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  • Introduction to content marketing and the role it plays in business.
  • The 3 pillars of content marketing – formats, distribution and measurement.
  • Understanding the different roles that content management can play in your strategy from brand awareness to retention.
  • Examples of good and bad content marketing.
  • What makes content engaging, valuable and relevant.
  • Understanding your target audiences and their customer journey.
  • Workshop to practice creating a content plan of your own.
  • How to help your company think like a publisher.
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A combination of training and breakouts into workgroups to workshop content planning.

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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.