Marketing, BA (Hons)

This modern and practical course has been designed to give you the best possible preparation for a career in marketing. Accredited by the Chartered Institute of Marketing, it will give you the opportunity to graduate with additional professional qualifications alongside your degree, ensuring that you have the skills and knowledge to make an immediate impact on any organisation. Why choose this course?

93% of graduates who studied BA (Hons) Marketing are employed or engaged in further study six months after leaving (latest DLHE Survey Undergraduate results 2011/12).

This course is designed to meet the needs of fast-paced marketing careers across all organisational sectors, ensuring your skills are right up to date when you enter the jobs market. The course is accredited by the Chartered Institute of Marketing (CIM), which is the leading professional body for marketers worldwide.

Nottingham Trent University has joined forces with CIM to give our students the opportunity to gain CIM professional qualifications through their Multi Award Pathway (MAP). CIM qualifications are highly sought after by employers, and MAP alongside our own Marketing degrees, to ensure we are equipping our students with the best opportunities for a successful marketing career.

Professional qualifications include:

• Introductory Certificate in Marketing
• CAM Digital Diploma
• CIM Professional Certificate.

CIM modules are included throughout the course, and the qualifications you graduate with will depend on the modules you choose to study, and whether you choose to take a placement year. You will also need to achieve at least a 2:2 overall to be awarded the CIM qualifications. Working towards these qualifications will cost you no more than the standard tuition fees.

Building on a firm grounding in marketing theory and practice, during the course you will explore the subject from a variety of perspectives, including digital as well as traditional forms of marketing and communications. You will have the opportunity to study the most up-to-date developments in marketing, have access to the latest industry tools and technologies, and will benefit from the option to engage in hands-on work experience.

Unique Opportunities

The course is three or four-years depending on whether you want to gain some industry experience by taking a year's placement. Those not taking the placement year can choose from a range of exciting new options including a short internship, studying abroad and running an enterprise or community project.

All students, both full-time and placement, will also complete a two-week insight internship at the end of Year One.

Building successful graduates

NBS graduates are highly employable and well sought after by employers. Our marketing graduates pursue careers in marketing management, advertising, public relations, brand management, event management, e-commerce, advertising, retail management and consultancy, both in the UK and globally.

Want to find out more?

Find out more information about BA (Hons) Marketing by downloading the course information sheet . We also recommend you attend an open day to find out more about our courses and experience NTU for yourself. Can't make the open day? Take a virtual tour instead.

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UCAS code

• N501 BA/Mar (full-time)
• N502 BA/Mark (placement)

When does the course start?

It starts in September. Take a look at our academic calendar for details of term start and end dates.

This is a three or four-year course depending on whether you take a work placement year.

What will I study?

Modules by year

Year One

• Fundamentals of Marketing
• The Marketing Environment
• Business Information Systems and Quantitative Methods for Marketing
• Accounting and Finance for Managers
• Foundations of Managing and Organising
• Entrepreneurship and Professional Development

Year Two

First half of year (Oct - Jan)

All students will study the following modules in the first half of the second year:

• Research and Planning for Marketing
• Buyer Behaviour
• Integrated Marketing Communications

Second half of year

During the second half of the year full-time students not doing a placement will be able to choose from the following opportunities:

• Study Abroad
• 16-18 week internship
• Enterprise project
• Community project

Alternatively students can carry on with the following taught modules:

• Managing in Marketing
• Delivering Customer Value
• Digital Essentials OR Exploring Strategy and Innovation

Students on the four-year course will also complete these modules during the second half of the year.

Year Three

Placement year for those taking this option. There will also be be a CIM module, Stakeholder Marketing, to complete, for students working towards the professional qualifications.

Final year

• Future Marketing
• New Media Marketing
• Strategic Marketing and Brand Management
• Research Project
• Leadership and Employability

One optional module:

• Digital Marketing Planning
• Creativity, Innovation and Design

How will I learn?

The course incorporates a wide range of teaching methods including:

• including lectures
• seminars
• workshops
• group projects
• presentations
• student-lead meetings
• tutorials
• one-to-one tutor support
• independent study.

Project based learning forms an important element of your learning on this course and the group activities will develop your ability to work in a team and enhance your employability.

You will benefit from the latest industry tools and technologies, and will have access to the wide array of resources available at Nottingham Business School.

Students working towards the CIM professional qualifications will learn via distance learning to complete the CIM module (Stakeholder Marketing) whilst on placement.

Contact time

92% of students on the BA Marketing Sandwich degree agreed that they received sufficient advice and support with their studies (National Student Survey 2013)

On average you will receive 12 - 15 hours of teaching per week from a combination of lectures and seminars. You'll then be expected to increase your understanding of the subject area through independent study for each module.

Additional to this, you will also have further time tabled contact time for your induction, at the beginning of the year and sessions on employability and opportunities that you can get involved with while at University.

Personal tutor sessions

You will also have a number of one-on-one tutor sessions during each year, which will allow you to:

• Discuss and gain feedback about your work.
• Ask questions about the projects you're working on.
• Raise any difficulties you are experiencing relating to your work, personal circumstances or your University experience.

During your first year, these sessions will be scheduled approximately once a fortnight. During your second and final year, this will be approximately once a month.

Virtual learning environment

You'll also use our virtual learning environment, NOW, which is a flexible web-based system that allows you to have 24-hour access to module learning materials and reading lists. It allows you to discuss work with tutors and other students, and submit coursework electronically from anywhere in the world.

Learning from industry experts

Developed by professional marketers, employers and academics, this course benefits from associations with professional bodies such as the Chartered Institute of Marketing to ensure your skills are in line with the demands of the industry.

Our tutors have industry experience in their specialist field, which means you will gain practical insight into these fields and how companies are run.

How will I be assessed?

As well as attending lectures, seminars and workshops, you will also carry out:

• hands-on computing
• personal research and essay / report writing
• case studies
• group work
• individual projects
• role play
• case studies
• presentations.

You will typically be assessed through a combination of coursework, projects and examinations. The course has been designed to help you develop a range of practical skills. You can find further details about these skills in the 'how will I learn?' section above. Formative assessment will be provided by your tutors for many practical elements of the course.

All CIM modules will be double assessed by both NTU and CIM, which ensures that your degree award is always protected.

In response to student feedback the University has introduced a policy that ensures you are given feedback on assessment within three weeks of submission.

Welcoming students from across the world

Nottingham Trent University has a diverse student community, with a significant number of international students choosing to study here from across the world. We provide specialist staff, services and facilities to help you through all stages of being a student. Find out more about our International Student Support Services.

We are continually investing in our facilities, and transforming our learning and teaching environment to create an inspiring and innovative atmosphere.

Our School is based in the impressive Newton Building on NTU's City site. In 2009 the building was involved in a £90 million regeneration project on the site. The Grade II* listed building was transformed into an ultra-modern complex while keeping its historic beauty.

Fantastic facilities

• You can take advantage of the NBS Link Lounge, a new space dedicated to Business School students, located on floor seven of the Newton building.
• Explore your career prospects with the help of the University's Career and Placements Centre (new for September 2012).
• You will benefit from spacious teaching rooms and lecture theatres.
• We provide students with a variety of social spaces.
• Your studies will benefit from the £13 million pound Boots Library. 100% of students on the BA (Hons) Marketing sandwich course agreed that the library resources and services are good enough for their needs (National Student Survey 2013)
• Students take advantage of our 24-hour IT facilities.
• Our Student Services Centre will also be on-hand should you need support.

The location of the City site also means that you have easy access to:

• sports facilities
• shops
• student accommodation
• music venues
• cafés.