How to Create a Marketing Strategy That Works and Isn’t Left Gathering Dust on a Shelf

What will I Learn?

This session will cover the elements of an effective marketing strategy step by step, showing what should be included in each section and how to make it effective and persuasive. It will include how to set a budget and also how to allocate monies to the various marketing activities. This session will provide tools, techniques and best practice advice to help you create your own strategic marketing plan when they are back at work.

Key areas include:

• Where you are now and what does your organisation want to achieve?
• How marketing can help to deliver the organisational goals?
• How to use a variety of strategic tools such as Ansoff Matrix, Porter's five forces and SWOT, matching internal strengths to external opportunities for maximum return
• How to use segmentation and targeting techniques to identify the most suitable target market(s) for future growth
• What is positioning and how is your organisation perceived within the marketplace?
• How to prepare a marketing budget in line with your marketing plan
• How to implement your plan and ensure it becomes a reality
• How to measure marketing and understanding when you have been successful
• Marketing strategy template that you can use for your own business

You will benefit by understanding how effective marketing strategies can have a real impact on delivering the overall organisational goals. We will guide you through the marketing maze and will give you all the tools you need to develop the best marketing strategy for you. This means you will leave with more confidence in your marketing abilities and ready to put into action all that you have learned.

Post Training Support

Everybody who attends our training courses will benefit from 30 days post training support. This means that if you have a question or query after the training session, just send us an email or give us a call and we will be happy to help and answer your question or clarify any of the course material.