Tourism II BTR204

Develops your ability to manage different types of travel products, with a particular focus on special interest tourism. Builds an understanding of opportunities in such things as business tourism, festival tourism, cultural tourism,environmental tourism, tourism for certain age groups, etc. COURSE STRUCTURE

There are ten lessons in this module as follows:

1. Sectors of the Tourism Industry - Scope of the travel product (natural & cultural, events & sites)
2. Types of Tourism - Regional, Rural, Urban.
3. Accommodation Types: Resorts and Hotels, Camping, Back packers, Cruise etc
4. Cultural Tourism - Museums, Art galleries, Theatre, Indigenous tourism, Historic parks, Cultural vs Heritage tourism
5. Events & Festivals - Concerts, Exhibitions, Performances, Seminars, etc
6. Environmental Tourism - Zoos, National Parks, Wilderness Areas, nature based tourism, wildlife tourism and ecotourism etc
7. Health & Adventure Tourism - Health resorts, Bicycle & Walking Tours, Soft vs Hard Adventure Tourism
8. More Special Interest Tourism - Food & Wine, Tourism for demographic groups, Sex tourism
9. Visitor Management & Contingency Planning - Risk management (safety, financial, etc), insurance, environmental impacts, etc
10. Packaging a Tour - Planning the Itinerary; costing; delivery; review etc

LEARNING OUTCOMES

• To analyse tourism industry, to determine the various sectors which service tourism and travel.
• To differentiate between different types of tourism on a variety of bases, including:
• demographics, geography, economics, and culture.
• To compare a variety of different accommodation services provided in the tourism industry.
• To describe the operation of heritage and cultural tourism, including: historical, architectural, indigenous, and artistic attractions.
• Evaluate the tourism potential of events and festivals.
• To describe the management of passive natural tourist attractions, including wilderness areas, beaches, rivers, wildlife etc.
• To describe the operation of different types of tourism facilities that have a significant focus on health and fitness, including Health Resorts, Walking Tours and Cycling.
• To describe a variety of other types of special interest tourism, including food tourism, senior tourism and sex tourism.
• To plan and manage the number of visitors to different types of tourism facilities and develop appropriate contingency plans.
• To plan a package holiday incorporating a variety of accommodation and attraction options.

WHAT YOU MAY DO IN THIS COURSE

The course is more than theory, but it offers you choices in what practical tasks you undertake and how you undertake them, for example: you might do some or all of the following:

• Visit travel agencies or information centres
• Search the internet
• Write to a government travel authority/department
• Visit a local or regional tourist centre
• Study travel pages in a newspaper for both articles and advertisements
• Visit a library, bookshop or news stand and look at travel magazines
• Conduct interviews or surveys
• Attend events