Publishing II BWR202

Understand the publishing industry. Develop your knowledge of the nature and scope of the publishing industry. Suitable for anyone with some experience or prior studies who wants to build their knowledge and understanding of opportunities in any area of this industry, irrespective of whether electronic or print media.

There are all kinds of publishers. Most deal in hard copy or electronic publishing via the Web. Anything printed and disseminated can be described as a publication - a simple flyer or handout, a 500,000-copy-a-month magazine, a scholarly journal, an e-zine, a paper, a book. Anyone who engages in any of these activities might describe themselves as a publisher.

COURSE STRUCTURE

There are eight lessons in this module as follows:

1. The Publishing Process
2. Law and the Media
3. Ethics & Morality
4. Production Systems I - from writing to printing
5. Production Systems II
6. Layout for Print Media
7. Media Advertising
8. Marketing and Distribution Systems - Print & Electronic Media

AIMS

• Develop a better understanding of the nature and scope of processes in a variety of different types of publishing workplaces.
• Discuss the law in relation to the media, whether as a journalist, editor or publisher.
• Discuss the basics of Ethics and Morality in relation to Publishing.
• Explain the Production Systems of publishing from writing to printing.
• Describe the scope of work involved in layout and design requirements for the Print Media.
• Explain what Media Advertising is and understand the processes for publishing advertising content.
• Describe the marketing and Distribution of published items as well as those through Electronic Media.

• This course builds on Publishing I, covering the following:

• The Publishing Process
• Print Media, Electronic Media
• Law and the Media: Copyright, International vs National Law, Deformation, Blasphemy, Criminal Libel, Contract Law, Right to Privacy, Reporting Restrictions, Internet, CD/Film and Other Electronic Media
• Ethics and Morality: Professional Code of Conduct, Prejudice(Cultural, Economic, Political); Statistics, Digital/Photo Manipulation; War; Crime; Censorship and Freedom;
• Maintaining Impartiality; Importance of Accuracy.
• Production Systems I: From Writing to Printing
• Layout for Print Media
• Media Advertising
• Marketing and Distribution Systems: Print ,Electronic Media