Strategic Marketing
- Level
- Total time
Strategic Marketing
Starting dates and places
Description
This programme is run as a twin Master's degree alongside MA Strategic Marketing Communications and has been created to enable graduates and professionally qualified managers to gain a greater understanding of marketing. The programme is designed for students who wish to develop a management career in marketing and would like to specialise in a strategic marketing field. The aim is to advance an individual's marketing skills and understanding to meet the competitive challenges of the marketplace.
Content
- Strategic Marketing Management (15 credits)
- Customer and Market Dynamics (15 credits)
- Foundations of Scholarship (15 credits)
- Influence, Leadership and Personal Development (15 cred…
Frequently asked questions
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This programme is run as a twin Master's degree alongside MA Strategic Marketing Communications and has been created to enable graduates and professionally qualified managers to gain a greater understanding of marketing. The programme is designed for students who wish to develop a management career in marketing and would like to specialise in a strategic marketing field. The aim is to advance an individual's marketing skills and understanding to meet the competitive challenges of the marketplace.
Content
- Strategic Marketing Management (15 credits)
- Customer and Market Dynamics (15 credits)
- Foundations of Scholarship (15 credits)
- Influence, Leadership and Personal Development (15 credits)
- Contemporary Issues in Marketing (15 credits)
- Marketing Practice (15 credits)
- Research Methods (15 credits)
- Dissertation (45 credits)
Two 15-credit options (30 credits) from*:
- Global Marketing Management
- Relationship and Interactive Marketing
- Marketing Consultancy
- Marketing Communication
- Strategic Brand Management
*The availability of option courses is subject to change
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