Advancing in Marketing

Product type
Level

Advancing in Marketing

Falconbury
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Description

Early booking discount are available in certain periods and multiple booking discount are also available upon request. Please call Customer Services on +44 (0)20 7729 6677

Course overview

  • Are you already in marketing and ready to advance?
  • Do you feel held back by a lack of specialised techniques?
  • Do you have it in you to become the complete marketeer?

If so, this Falconbury eight module course has been designed for you.

This is the course that teaches you to think and act creatively and strategically. You will learn how to manage your marketing strategy, how to create, develop and apply an effective strategic marketing plan and how to manage your product strategy.

You'll also understand the pros and cons of different pricing strategies and the techniques of successful communications. And you'll learn all about distribution channels, as well as the sp…

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Frequently asked questions

There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.

Early booking discount are available in certain periods and multiple booking discount are also available upon request. Please call Customer Services on +44 (0)20 7729 6677

Course overview

  • Are you already in marketing and ready to advance?
  • Do you feel held back by a lack of specialised techniques?
  • Do you have it in you to become the complete marketeer?

If so, this Falconbury eight module course has been designed for you.

This is the course that teaches you to think and act creatively and strategically. You will learn how to manage your marketing strategy, how to create, develop and apply an effective strategic marketing plan and how to manage your product strategy.

You'll also understand the pros and cons of different pricing strategies and the techniques of successful communications. And you'll learn all about distribution channels, as well as the special needs of marketing in the Internet age.

And once you've mastered all the key techniques and processes, you'll find the final modules packed with tips and techniques to enhance your plans and profits.

How does this distance learning programme work and what do you get?

  • Ten modules, each requiring between 3 to 4 hours study to be completed as you choose
  • The course and its modules start at any time to suit you
  • Modules may be downloaded to study on your PC or to print hard copies. (You may also opt to receive them printed-and-bound from us.)
  • Each module has self-assessment progress questions and model answers
  • The course has an optional on-line multiple choice assessment at the end, with a certificate of completion being awarded

Who should enrol?

  • Marketing managers and directors
  • Marketing executives with some experience and keen to progress to the next level
  • Marketing managers who have taken on new, challenging responsibilities and need to develop their techniques and sophistication.

This distance learning course will:

  • Detail the power of segmentation and portfolio analysis
  • Give you the pros and cons of the routes to market – distribution, market and channel
  • Deliver expert advice on managing a pricing strategy, how to price new and established products, pricing guidelines and best practice
  • Provide you with a huge selection of top marketing principles and great techniques to gain, keep and develop new client business
  • Review some of the uses of other marketing options available to the marketing professional such as advertorials, PR, TV, radio and interviews

Course modules

MODULE 1: Manage your marketing strategy

  • Understanding the primary strategy principles
  • Strategy applications in practice
  • Focusing on marketing strategy
  • The key elements of the marketing mix
  • Identifying external forces

MODULE 2: Managing your competitor intelligence and developing your plan

  • Developing a competitor intelligence system
  • Using the competitor intelligence model – strategic applications
  • Marketing research techniques
    • Types of data
    • Generating primary data
  • Managing your strategic marketing plan: a document for success
  • Developing your marketing plan – one year on

MODULE 3: The marketing mix Part 1: Segmentation and maximising your product strategy

  • Putting segmentation in action
    • Portfolio analysis
    • Applying a SWOT analysis
  • Managing your product strategy
    • The product life cycle
    • Product competition
    • Product mix
    • Product design
    • New products/services
    • Product audit

MODULE 4: The marketing mix Part 2: Maximising your promotion & pricing strategy

  • Developing a successful advertising campaign
  • Determining your advertising budget
  • Guidelines for Successful sales promotion
  • How to use sales promotion to stimulate sales
  • Marketing over the Internet
  • Managing your pricing strategy
  • Sales forecasting
  • Guidelines for pricing new and established products
  • Best practice pricing strategies

MODULE 5: The marketing mix Part 3: Maximising your business strategy

  • Getting the right distribution and market exposure
  • Making the channel decision
  • Direct v indirect distribution
  • Channel commitment, coverage and control
  • Best practice when selecting and evaluating the right distributors
  • Managing your marketing strategy in the Internet age
  • Exploiting relationship marketing
  • Aligning distribution strategy with your corporate culture
  • Benchmarking for success

MODULE 6: Implementing an integrated marketing communications strategy

  • The purpose of integrated marketing
  • Business and marketing objectives – the strategic cascade
  • Getting the most from paid for advertising
  • Personal selling and service
  • Developing an effective publicity plan
  • Utilising third party and passive messages
  • The 10 step marcom plan
  • Setting marketing communications objectives
  • Issues and audiences – internal and external
  • Establishing tactics – the media plan
  • Setting your timetable, action plan and budget

MODULE 7: High octane marketing 2

  • 19 ways to supercharge your sales
  • Practical tips, techniques and tactics to shift your marketing campaigns into top gear
  • Gold marketing principles – 17 key principles that will ensure you have a winning strategy every time
  • 7 ways to boost cash when business is slow

MODULE 8: Out of the box marketing – brainstorming ideas for your business

  • Maximising your partnerships, joint ventures and contra deals
  • Telesales – quickest sale
  • Making more of your advertising – finding new and innovative routes to marketing
  • The power of personal recommendations
  • Mining your database
  • Getting best value from promotional personal appearances
  • Giveaways – making an impact
  • Choosing the right sponsorship and exhibition opportunities
  • Free demonstration – making the sale
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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.