International Tourism Management

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International Tourism Management

University of Greenwich
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Description

Tourism is currently the number one industry in the global economy. This MA, located in the stunning Greenwich World Heritage Site has been developed to meet the growing demand for skilled and resourceful managers in this rapidly expanding tourism industry.

Organisations that develop and manage tourism facilities as well as those that provide essential services such as transport facilities and tourist advice are set to expand in the future. While individuals entering this area require a sound grounding in general business principles, there are also specific areas that require a more dedicated set of skills and knowledge.

This programme provides a sound foundation in business and management…

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Tourism is currently the number one industry in the global economy. This MA, located in the stunning Greenwich World Heritage Site has been developed to meet the growing demand for skilled and resourceful managers in this rapidly expanding tourism industry.

Organisations that develop and manage tourism facilities as well as those that provide essential services such as transport facilities and tourist advice are set to expand in the future. While individuals entering this area require a sound grounding in general business principles, there are also specific areas that require a more dedicated set of skills and knowledge.

This programme provides a sound foundation in business and management principles (set within a Business School), and at the same time provides for the development of specific specialist tourism knowledge and skills that are essential for a successful career in tourism management today.

Aims of the programme

  • To understand the broad political, economic and social frameworks within which international tourism management takes place
  • To appreciate the complex relationships between visitors and destinations management
  • To evaluate the tools and techniques that are used for developing and managing tourism in a range of environments
  • To understand the need for different management approaches for different types of tourism
  • To discuss the role of the tourism as an agent for cultural change and understanding
  • To assess the specific characteristics and trends in emerging specialist areas of the tourism industry (e.g. festivals, events, heritage, wellness tourism and other new markets)

Content

  • International Tourism Policy and Practice (15 credits)
  • Visitor and Destination Management (15 credits)
  • Cultural Tourism (15 credits)
  • Tourism Marketing (15 credits)
  • Enterprise, Finance and Technology (15 credits)
  • Human Resource Management in the Service Industries (15 credits)
  • Research Methods (15 credits)
  • Foundations of Scholarship (15 credits)
  • Dissertation (45 credits)

One option chosen from:

  • World Heritage Tourism Management (15 credits)
  • Tourism in Emerging Economies (15 credits)
  • Special Interest Tourism (15 credits)
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