Sport and Fitness Management BA (Hons)

Course Information

This degree is designed to provide an understanding of the skills and knowledge required for efficient and successful management of sport and fitness provision. You will also consider the importance of sport and fitness for the welfare of individuals and groups in society and how management can respond effectively to their needs. The programme aims to provide a coherent, academically rigorous and vocationally relevant education, which will enable you to be critical and reflective managers in the sport and fitness industries.

An exploration of the barriers to participation in sport and exercise, and some of the key issues facing the sport and fitness industries will help to develop a critical insight into management practice. There is going to be an increased demand for effective sports management in the lead-up to the 2012 Olympics and beyond.

Indicative Course Content

Year One

In a common first year, shared with the Sport Development degree and Sport Studies, you will acquire a foundation in the sociology and management of sport and fitness underpinned by practical case studies of facilities and opportunities in the local community.

• Study skills for sport development and management
• Introduction to sport in society
• Introduction to sport and fitness industries
• Sport and social inclusion
• Researching sport development and management 1
• Theories of sport development and management
• Developing and Managing Mega Sport Events
• Employment and Training in Sport Development and Management

Year Two

In the second and third years you will develop a critical insight into the main branches of management practice as they are applied to sport and fitness. The modular scheme will enable you to customise your degree through elective and free choice modules.

• Employment Skills within Sport Development and Management Sector
• Sport and Fitness Marketing
• Operational Management of sport and fitness
• Researching Sport Development and Management 2
• Planning for sport and fitness
• Quality management and customer service in sport and fitness
• Free Choice/Elective

Year Three

A work placement will allow you to apply theory and knowledge in an operational sport or fitness setting.

Independent Project (double module)

• Work Placement
• Financial management
• Human resource management
• Strategic management
• Free Choice/Elective

Why this Course?

• We are a Premium Skills Development Partner of the Institute for the Management of Sport and Physical Activity (IMSPA)
• Opportunities to acquire vocationally relevant governing body qualifications
• The course will prepare you with a range of skills valued by employers
• Taught by specialists reflecting the varied expertise available within the department
• Supportive learning environment

Careers

• Sport or fitness facility management
• Sport development
• Sport administration
• Sport marketing or policy planning
• Commercial or corporate

Entry Requirements

3 Years Full Time