Google Analytics Fundamentals

Overview:

Aspect Training's Google Analytics Fundamentals training course is designed to introduce

you to the basics of web analytics and how to use the data you get to make your website

better.

We'll show you how to extract the seemingly small details that could have a huge effect on

your business and your bottom line.

Prerequisites:

There are no prerequisites for this course. Aspect Training's Google Analytics Fundamentals

training course is designed to appeal to marketers, managers and developers alike.

Course Topics:

Introduction to Google Analytics

Principles of web analytics

How analytics can help your business

Google Analytics Basics

Terminology

Understanding key metrics and

dimensions

The Google Analytics Interface

Setting-up basic reports

Exporting and saving reports

Emailing reports

Customizing your dashboard

Organising Your Account

Setting up your account and profile

Linking existing Analytics and AdWords

accounts

Adding new users

Looking at standard filters

Setting up goals and funnels

Looking at site search

What do you need to track?

How to extract the most important data

Key performance Indicators

Analysing traffic sources

Lead generation metrics

Measuring branding and rich media

applications

Analysing keywords

Website design and content optimisation

The power of eCommerce tracking

Tracking Your PPC Campaigns

Campaign tracking

How to use analytics to target

campaigns more effectively

Tips and tricks – controlling budgets and

choosing keyword match types

Introduction to experimentation and

tracking

Ad Creatives, Landing Pages, Refining

Keywords, Shopping Cart Funnels

Manual Campaign Tracking

Other Google products: Website

Optimizer, Feedburner, Webmaster Tools

Creating a data driven culture

Troubleshooting

What does "not set" and "other" mean in

your keyword reports?

Looking at sampling, set up and linking

Common errors and how to avoid them