BA (Hons) Public Relations with Sport Journalism (Full Time)

Level

BA (Hons) Public Relations with Sport Journalism (Full Time)

Southampton Solent University
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Description

Sport is a vast and growing worldwide industry and has an enormous impact both culturally and economically. This course combines specialist sport public relations with sport journalism and provides students with skills that will be highly attractive to potential employers. Taking full advantage of our close links with the sports industry you’ll learn how to operate in the multi-platform and fast-changing world of sport PR and communications.

Key elements include:

  • The use of digital and social media and technological innovation in sport communications, across a range of media platforms
  • PR skills accredited by the Chartered Institute of Public Relations (CIPR), including PR strategy and p…

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Didn't find what you were looking for? See also: Crisis Management, Journalism, Public Relations (PR), Sport, and Business Management.

Sport is a vast and growing worldwide industry and has an enormous impact both culturally and economically. This course combines specialist sport public relations with sport journalism and provides students with skills that will be highly attractive to potential employers. Taking full advantage of our close links with the sports industry you’ll learn how to operate in the multi-platform and fast-changing world of sport PR and communications.

Key elements include:

  • The use of digital and social media and technological innovation in sport communications, across a range of media platforms
  • PR skills accredited by the Chartered Institute of Public Relations (CIPR), including PR strategy and planning, crisis management and corporate PR
  • Course content informed by the latest industry developments
  • Close links with the sports industry and sport businesses, such as Southampton FC and Hampshire County Cricket Club
  • Work on live projects that mirror current industry practice
  • Regular guest lectures and visits from high-profile sports industry representatives
  • Access to the state-of-the-art facilities in Solent’s Creative Industries Academy, including a dedicated newsroom
  • Work experience opportunities and the chance to build your CV, through work for Solent’s media agency Solent Creatives
  • Access to Solent’s superb sports and sports science facilities
  • Lecturers with up-to-date industry experience, for example with Sky Sports, BBC Sport and the Premier League website
  • Staff with an open-door policy, ready to offer advice and support.

Industrial focus

We engage regularly with our sporting partners to help maximise our students’ employment prospects. Our close links with Southampton FC, Hampshire County Cricket Club and the Chartered Institute of Public Relations means the course is informed by the latest industry developments. Students benefit from extensive opportunities to work on real world projects and from regular visits and feedback from sports professionals.

The excellent facilities at Solent allow students to use state-of-the art equipment, including industry-standard, multi-camera TV studios with autocue, radio news studios, Reuters and Sky news feeds, the latest print software and a dedicated newsroom. Solent is also a Skillset Media Academy and is officially recognised as a national centre of excellence in media education.

Graduates from this course will be well-equipped for roles in sport promotion, sport marketing and sport PR for a range of potential employers, including sport sponsors, sport organisations and sport media.

Course content

Year 1

  • Introduction to PR
  • Visual and Digital Communications Skills
  • Sport Policy in the 20th Century
  • Marketing Fundamentals
  • Sport, Society and the Sporting Media
  • Sport News and Reporting.

Year 2

  • Corporate Communications
  • Digital PR: Internet and Social Media
  • Multiplatform Sports Journalism
  • Research and Evaluation in PR
  • Sport, Culture and Mega-Events
  • Employability and Preparing for Work Placement.

Year 3

  • Dissertation
  • PR Strategy and Campaign planning
  • Sports Journalists Toolbox
  • Ethics, Issues and Crisis Management
  • Work Placement and Career Development.

Assessments

A range of assessments are used, designed to reflect authentic professional contexts including live briefs, case studies, presentations and proposals.

Industry quotation

Simon Vincent, Media Relations Manager for Hampshire County Cricket and the Ageas Bowl

“Players need to know what the boundaries are in their use of social media, which ties in with ethics and the reactive aspects of the role. The course reflects the importance of legacy, which has become a focus since the Olympics. Sport organisations need to build on their on-field success within sport, communities and the media.”

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