BA (Hons) Advertising (Full Time)

Whether you want to work in a creative team or in areas like account planning and management, this course will give you vital hands-on experience that is highly attractive to employers.

Key elements include:

• Advertising strategy and planning
• Integrated marketing communications
• Concept and idea generation
• Art direction and copywriting
• Hand-rendering and computer visualisation skills
• Presenting your ideas
• Strong focus on digital and online advertising.

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All staff have industry experience, and they’ll support you to create campaigns based on major brands, multinational businesses, charities and government agencies.

Teaching methods range from traditional lectures to role-play and workshops – some with professional agency teams.

Regular guest lectures, film screenings, agency visits and social events are also on offer – to help you develop the same passion our expert team has for the world of advertising.

Industrial focus

This course is designed to help you enter the advertising industry. Agency visits and work placements are always encouraged, and our strong links will help you make valuable contacts. Our relationships with European advertising courses also enable you to work on pan-European campaigns.

Recent guest speakers have included creatives from Saatchi & Saatchi and The Work Club, as well as representatives from the Advertising Standards Authority and the Internet Advertising Bureau.

And because the University is a member of D&AD, you can enter work in their prestigious competitions and exhibit in the D&AD New Blood show in London.

in addition, you have the option to take an IDM certificate in Direct & Digital Marketing Principles.

We’re focused on employment – and it works. Recent graduates now work at Saatchi & Saatchi, Ogilvy and Mather, Sapient Nitro, Marks & Spencer and many more.

Course content

|Six core units:

• Introduction to Advertising
• Marketing Fundamentals
• The Language of Advertising
• Inside Brands
• Creative Thinking and Reflective Learning
• Creative Concepts and Visualisation

Year 2

Five core units:

• Integrated Marketing Communications
• Cultural Influences
• Application of Creative Problem-Solving Techniques
• Digital Media
• Creative Concepts: Art Direction and Copywriting.

Year 3

Three core units and two options:

• Agency Simulation
• Dissertation/Creative Project
• Account Management and Planning OR The Creative Team.

Options:

• Advertising as Persuasion
• Work Experience
• Small Business Management
• Advertising Design
• TV, Press and Print Production
• Online Advertising
• Direct and Digital Marketing
• Not-for-Profit Advertising.

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Why choose this course?

Our vocational course is designed to equip you with the knowledge and skills so you can hit the ground running when you get your first advertising job.

• Support from advertising agencies including EHS 4D Group, Five by Five, Fallon, we are social and The Work Club. This includes work placements, agency visits, guest speakers and critiques of student work by advertising professionals.
• Strong links with D&AD (British Design and Art Direction) and YCN (Young Creatives Network) provide valuable support and resources for the course.

Assessment

Reports, essays, creative portfolio building, live projects, digital and online artefacts, reflective logs, presentations and Year 3 dissertation or creative project.

Key career skills

Creative thinking, problem solving, IT, art direction, copywriting, digital authoring, report writing, presentation skills, teamwork.

Projects/work experience

The creative units across the course use live briefs for organisations such as Umbro, Big Issue, Thames Clipper, the Army, Bovril, Nike and the Open University.

The International Foundation Year must be successfully completed before commencing undergraduate study (NQF Level 6 and above). In compliance with UKBA Tier 4 (General Student) policy, a Confirmation of Acceptance for Study (CAS) will initially be issued for the foundation course.

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Key info from UNISTATS

You might notice the data is the same in multiple widgets below. That’s because if there isn’t enough data about each version of the course, the data is combined. For more info, visit the Unistats website.