Marketing Management Course

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Logo International Institute of Management (IIM)

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Description

Course Methods:  Experiential workshop (action learning course)
Course Venue:     Las Vegas, Nevada, USA
Course Duration:  4 days
Course Times:       9 AM - 3 PM

Course Audience 

  • CMO's Team: Marketing Managers, Sales Managers, Advertising Managers, Public Relations Managers, Market Research Managers, Customer Relationship Managers, Project Managers, Entrepreneurs, and Marketing Management Consultants.

Course Objectives

  • Provides an understanding of the marketing management framework

  • Offers experiential analysis to understand the challenges of CMOs and Marketing Managers

  • Focuses on marketing management best practices, tools and models to implement an effective mar…

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Course Methods:  Experiential workshop (action learning course)
Course Venue:     Las Vegas, Nevada, USA
Course Duration:  4 days
Course Times:       9 AM - 3 PM

Course Audience 

  • CMO's Team: Marketing Managers, Sales Managers, Advertising Managers, Public Relations Managers, Market Research Managers, Customer Relationship Managers, Project Managers, Entrepreneurs, and Marketing Management Consultants.

Course Objectives

  • Provides an understanding of the marketing management framework

  • Offers experiential analysis to understand the challenges of CMOs and Marketing Managers

  • Focuses on marketing management best practices, tools and models to implement an effective marketing and sales management system

  • Emphasizes planning and executing strategic marketing programs

  • Provides insights on how to develop marketing strategies, initiatives and programs to build and sustain a competitive market advantage

  • Provides a practical framework for planning and controlling of marketing communication programs

Training Focus:

Develop the core marketing management skills and competencies. The core competencies include marketing knowledge, planning, control, problem-solving and communication.

Marketing Management Best Practices

  • Top CMO Questions. CMO Challenges. Marketing Mix 4Ps (Product, Price, Place and Promotion). Additional Marketing Ps, Packaging, Presentation, Pricing, Promotion, and People. Market Research. Sales Management. Customer Relationship Management. Public Relations. Advertising. Branding. E-Marketing. Competition. Sustainable Competitive Advantage. PEST Analysis. Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis. Porter’s Competitive Advantage. Porter’s 5 Competitive Forces and Value Chain. Product Lifecycle (PLC). Marketing Channels.

Course Outline / Customization Subjects 

  • Marketing Strategy: focuses on development, implementation, and control of integrated marketing strategy needed to attain and sustain a competitive market advantage

  • Marketing Research:

    • Understanding customers to create value. Understanding the psychological aspects of buyer's behavior. How clients make buying decisions and interpret advertising and sales messages?

    • Competitive intelligence

  • Advertising and Brand Communications: managing the brand, the elements of the marketing-mix product policy, channels of distribution, communication, and pricing to satisfy customer needs profitably.

  • Marketing Communications Mix: understanding the elements of marketing communication program including advertising, personal selling, public relations, sales promotion and direct marketing. Understanding the decision-making process when developing promotional campaigns to support a firm's brand or product/service strategy.

  • Publicity and Public Relations: study of the implications of public relations on marketing, corporate identity, public policy advocacy and lobbying, issues management, media relations

  • Marketing Laws and Ethics

Courseware Content

IIM's marketing management training courseware includes:

  1. Participant's coursework and assessment project guide

  2. Executive summary of the subject matter (in power-point lecture notes format):

    • Summary of essential concepts and marketing management best practices

    • Examples and case studies

  3. Marketing management toolkit (management frameworks, decision models, checklists, etc.)

  4. Experiential work-based assessment project

  5. Online resources for the completion of the experiential assessment project

Performance Evaluation (Optional):

  • Performance will be evaluated on the basis of individual or team project deliverables

  • Candidates can complete customized experiential / work-based projects such as developing a relevant analysis document, management strategy, action plan or a senior management presentation

  • IIM course advisor will review the deliverables and provide improvement feedback

  • There are no traditional quizzes or theoretical exams.

Course Registration:

  • Marketing Management Training Course
    • Accelerated workshop (classroom option)
    • Course venue: Las Vegas, Nevada, USA
    • Requires registration, application review and seat reservation.
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There are no frequently asked questions yet. Send an Email to info@springest.co.uk