Understanding print to cut your bill

Creative design and production

1 DAY

Aimed at: Anyone working on or with a production team, whether in newspapers, maga•ines, journals, marketing, advertising or books.

Workshop contents: A look at the sequence of production, from planning to printed matter. Includes:

• Organisation: flatplans, schedules, sections and pre-press

• Liaising with designers, outside suppliers and photographers

• Preparing your output for printers

• Getting the specification right

• Printing methods: sheet-fed and web-fed presses, ink and paper, print-finishing processes including folding, collating, binding and trimming

• Why understanding how these work is critical to you getting the job that you want at the best price

• Distribution, including getting the best from mailing houses

• Advances in software, and how these can benefit you

• Where things can go wrong, and how to avoid them

• Individual assessment of how you can save money on print and production

Not for: Experienced print and paper buyers

Fee: £405+VAT

THEY SAY: "I'm going to save loads. Thank you."