Public Relations

BA Public Relations

The public relations major combines a strong base in academic study with opportunities to test concepts through projects with actual clients. Writing proficiency is a necessary element of the major.

You will study theory and gain hands-on experience as you build your professional portfolio using all types of media (print, video, radio and television, newspapers, and digital and electronic applications).

You will learn from practising professionals who are your professors, lecturers, mentors and clients, bringing a real-world substance to the major.

This major will enable you to develop skills in

• Strategic planning
• Media training and coaching
• Reputation management
• Speech writing
• Crisis management
• Event management
• Lobbying
• Producing

Benefits of studying Public Relations at RACL

• Links to many major public relations houses located in London
• Academics who are working practitioners in the industry
• Case studies that work with real clients
• Strong focus on practical skills
• Small class sizes
• International student body
• Opportunity to complement major with a minor in Media Communications and all other majors

Potential Career Opportunities

Graduates from the BA in Public Relations degree move on to stimulating and promising careers across industry as

• Account executives
• Event managers
• Event promoters
• Public relations officers and managers

Degree Curriculum

You will undertake the following core courses:

• ADVT 3500 Visual Communicatin for Advertising and Public Relations
• BUSN 1200 Introduction to Business
• COAP 2020 Desktop Publishing
• EPMD 1000 Introduction to Media Production
• INTM 3150 Special Topics
• JOUR 1030 Fundamentals of Reporting
• MEDC 1010 Introduction to Mass Communications
• MEDC 1050 Introduction to Media Writing
• MEDC 2200 Ethics in the Media
• MEDC 4100 The Law and the Media
• PBRL 2100 Fundamentals of Strategic Communications and Public Relations
• PBRL 2920 Writing for Public Relations
• PBRL 4300 Crisis Communications Management
• PBRL 4800 Media Relations
• PBRL 4920 Public Relations Campaigns
• SPCM 1280 Interpersonal Communications
• PBRL 4620 Senior Overview

 In addition, you will take the following two courses:

• MEDC 2800 Cultural Diversity in the Media
• MEDC 3260 International Communications