Public Relation Fundamentals

Overview:

Modern public relations are demanding a multi-channel and integrated approach in order to build loyalty, awareness, advocacy and engagement in a successful manner.

Global Edulink can help. This Public Relation Fundamentals course provides learners with a guide to modern day public relations. The course covers everything, beginning with a helpful introduction to public relations and human relations. The course then goes on to cover a range of useful modules, such as: using channels, identifying PR tools, how to build your press kit, creating a story for your brand, and thinking like a journalist.

This qualification will prepare you for a fantastic career in PR. Your day-to-day duties might include: planning PR campaigns, writing press releases, arranging events, working with the media, speaking at events and arranging promotional material. In PR you will work for a client, which could be a business, international corporation or political party. This course will give you the confidence and ability to do all of this and more, and will make your CV highly attractive to potential employers.

Studying with Global Edulink has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand. You will also be assigned a tutor, who will be on hand whenever you need guidance.

This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials will build your confidence to study efficiently and guide you to secure your qualification.

Who Is It For?

• This course is ideally suited to those hoping for a career in PR.

Entry Requirements:

• This course is available to all students, of all academic backgrounds.
• However, learners should have a basic understanding of English language, literacy, numeracy and ICT
• Learners should be ages 16 or over.

Benefits you will gain:

• High-quality e-learning study materials and mock exams.
• Tutorials/materials from the industry leading experts.
• 24/7 Access to the Learning Portal.
• The benefit of applying for NUS extra Discount Card.
• Recognised Accredited Qualification.
• Excellent customer service and administrative support.

Course Curriculum

Module 01- Definitions Of Public Relations And Human Relations

Module 02- How To Create A Pr Strategy

Module 03- Using Channels

Module 04- Identifying Pr Tools

Module 05- How To Build Your Press Kit

Module 06- Faq Sheets And Videos

Module 07- Brand’s Story Creating

Module 08- Thinking Like A Journalist

The Method of Assessment:

At the end of the course, learners will take an online multiple choice question assessment test. This test is marked automatically, so you will receive an instant grade and know whether you have passed the course.

Certification:

Successful candidates will be awarded certificate in Public Relation Fundamentals.

Career Path:

• PR Coordinator
• Communication and Marketing Director
• Communications Officer
• PR Manager
• PR Specialist
• Communications Manager
• Director of Communications