Management with emphasis in Marketing

BA Management (Marketing)

This specific route builds from the core principles of the management major and brings an emphasis in marketing to the programme with a key focus in teaching the fundamentals:  product, pricing, placement, promotion, cooperation and business administration. 

RACL’s Marketing programme incorporates a domestic and international perspective to reflect the increasingly global orientation of business.  We will prepare you to assume a leadership role in marketing within virtually any organisation. Core courses for the degree cover the practical, real-world application of marketing principles in advertising, market research, consumer behaviour, marketing strategies and international marketing.

This major will enable you to develop skills in

• Team management
• Communication
• Analysis
• Problem solving
• Critical thinking
• Organisation
• Leadership and management
• Research

Benefits of studying Management with an emphasis in Marketing at RACL

• Reality-based education blending theory and practice
• Working with real clients exposing you to real world concepts, ideas and situations
• Academics who are working practitioners in their fields bringing expert real world experience to the classroom
• Multicultural student body and staff where you will learn from your colleagues and professors regarding world cultures, business and market similarities as well as differences 
• Campus location in the heart of London with links to industry
• Small class sizes

Potential Career Opportunities

Our graduates from the BA in Management with an emphasis in Marketing degree have found employment in

• Public or private organisations
• Market research
• Advertising
• Product development
• Consulting
• IT
• Telecommunications
• International organisations