MA Management - pathway in International Marketing
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MA Management - pathway in International Marketing
Starting dates and places
Description
Overview
This pathway will equip you with the skills and training for a successful career in global marketing.
You will learn to respond to a rapidly changing international business environment, to plan and implement customer-focused solutions, and deliver both financial performance and long-term client-business relationships.
You will focus on key areas such as market research, international marketing strategy, segmentation, the marketing mix and integrated marketing communications.
A new strand on transnational marketing offers you access to the latest research and thinking in the field.
Programme Outline
Semesters 1 and 2
Core modules
- Advertising and Marketing Communications
- Co…
Frequently asked questions
There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.
Overview
This pathway will equip you with the skills and training for a successful career in global marketing.
You will learn to respond to a rapidly changing international business environment, to plan and implement customer-focused solutions, and deliver both financial performance and long-term client-business relationships.
You will focus on key areas such as market research, international marketing strategy, segmentation, the marketing mix and integrated marketing communications.
A new strand on transnational marketing offers you access to the latest research and thinking in the field.
Programme Outline
Semesters 1 and 2
Core modules
- Advertising and Marketing Communications
- Consumer Behaviour
- International Marketing Management
- International Marketing Research and Methods
- Strategy in Action
- Transnational Marketing Seminar
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Do you have experience with this course? Submit your review and help other people make the right choice. As a thank you for your effort we will donate £1.- to Stichting Edukans.There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.