International Marketing - MSc - Full-time

International marketing is an increasingly important area of business as companies strive to grow globally. As well as learning the basic principles of marketing, you'll develop an appreciation of its practice in a truly global environment. You'll learn alongside other international students and be taught entirely in English, so you don't need to speak French to apply.

Our international marketing courses offer you the rare opportunity to study in two of the most beautiful cities in the world; Edinburgh and Nice. You'll study for one trimester here at Edinburgh Napier University and your second trimester at the IPAG Business School in the centre of Nice. This gives you the excellent opportunity to live, study and socialise in two different cultures with equally prestigious institutions. International marketing is an increasingly important area of business as companies strive to grow globally. As well as learning the basic principles of marketing, you'll develop an appreciation of its practice in a truly global environment. You'll learn alongside other international students and be taught entirely in English, so you don't need to speak French to apply. Your third trimester can be based in either Edinburgh or Nice and there may also be further opportunities to gain work experience in Nice as IPAG offer internships after the completion of their modules; or you can complete the entire programme in Edinburgh. In this course, you'll develop organisational and business skills as well as an understanding of strategic marketing, brand management theories, intercultural communication, and the ability to develop marketing plans. You'll also gain transferable skills, such as formulating policy and project management, research, time management and presentation methods. View Full Screen

What's involved The course is studied full-time over three trimesters. You will learn by a variety of teaching methods including lectures, tutorials, and through independent study. Below is an indication of the modules you may study: Trimester 1 Principles & Practices of Marketing, Intercultural Business Communication, Consumer Behaviour Trimester 2 Strategic Brand Management, Global Marketing; plus either Direct and Digital Marketing, Case Studies in International Tourism, or International Festival and Event Management. Research Methods is studied over trimesters 1 and 2 Trimester 3 Dissertation

Requirements at a glanceEntry to the courseYou'll need a recognised honours degree at 2.2 or above, or equivalent for entry into this course. Alternatively, you may be considered if you have equivalent experience.Fees Table2012/3 2013/4 Scotland £5,640 £5,870 European Union £5,640 £5,870 Rest of UK £5,640 £5,870 Overseas £10,350 £10,760 Fees displayed are correct at the time of publication but the University Court reserves the right to make changes in fees at any time, and without notice, before or after the student's admission to the University.Tuition fees are reviewed annually and will rise each year during your programme of study, at least in line with inflation.