Marketing principles
Starting dates and places
Description
Whether it be a Product, a Service Offered or even an 'Image', Marketing is central to almost every business growth or improvement principle.
This 2 day workshop will give candidates an understanding of, and the skills to apply, the power of Marketing Principles.
Who Should Attend And Why
Anyone looking to create or improve a business image or to promote, market and increase sales of products and/or services
By The End Of The Workshop Participants Will Be Able To:
Use Marketing Tools to identify and optimise Business Development Opportunities
Create an effective Marketing Plan to promote Products and/or Services
Develop Marketing concepts to 'sell' the full…
Frequently asked questions
There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.
Whether it be a Product, a Service Offered or even an 'Image',
Marketing is central to almost every business growth or improvement
principle.
This 2 day workshop will give candidates an understanding of, and
the skills to apply, the power of Marketing Principles.
Who Should Attend And Why
Anyone looking to create or improve a business image or to promote, market and increase sales of products and/or services
By The End Of The Workshop Participants Will Be Able To:
Use Marketing Tools to identify and optimise Business Development Opportunities
Create an effective Marketing Plan to promote Products and/or Services
Develop Marketing concepts to 'sell' the full potential of your organisation
Produce meaningful Market analytical facts and Business Creation strategies
Maximise the Value Proposition of your Product and/or Service
Segment your Market to efficiently target Sales Growth Opportunities
Leverage the power of Branding
Produce a compelling Marketing Communications Plan
Select the correct Channels to Market for your product / service
Workshop Overview
SWOT Analysis
A practical mapping tool to analyse your current business situation
using a Strengths, Weaknesses, Opportunities and Threats
matrix.
Tools to analyse your Products and Market
The Marketing Mix (4 P's of Marketing)
The Product / Service Offering
What is the Product/Service that you are Selling?
How can your Organisation gain a competitive advantage?
What is the Unique Selling Point?
How to leverage the Branding
How to create sustainable Business Development
The Place
How to 'reach' Customers that the others can't reach!
Targeting of Customers
Segmentation
Competitive Analysis
Customer Relationship Management
The Price
How to make people 'buy' your Product / Service
What is your 'added value'?
How do your CUSTOMERS value your Services?
The Promotion
Satisfying your Internal and External Customers
Creating Awareness
Creating and Protecting Image
Protecting Branding
Effective Public Relations
Innovative Copywriting
Marvellous Marcoms – brochures, collateral etc
Creative Communications
Excellence in Exhibitions
Product / Service Management
A Product / Service Analytical Tool to identify which areas of your
business you should be prioritising.
Using the Boston Matrix to identify your Cash Cows, Stars, Question
Marks and Dogs.
Markets and Channels to Market
Identifying segmentation through analysis of New Markets, New
Products, Existing Markets and Existing Products utilising the
Ansoff Matrix
Exploring Channels / Outlets to market and sell products: Direct,
Distribution, Associates, Agencies, Catalogues, Mail Order,
Internet, etc
Advertising and Copywriting
Creating Compelling Copywriting
Inspirational Advertising and Promotion
Marketing Communications
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Do you have experience with this course? Submit your review and help other people make the right choice. As a thank you for your effort we will donate £1.- to Stichting Edukans.There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.