Mobile apps: commission, develop, market
Mobile apps: commission, develop, market
Starting dates and places
Description
Communication and marketing skills
1 DAY
Aimed at: A course for editorial and marketing managers who are looking to offer mobile apps across all platforms
Workshop contents: Mobile strategies that will work for your publication, business or organisation. Includes:
• Overview of the mobile market and devices
• How to develop an effective mobile plan — paid for or free app?
• Selecting the right developer resource, both internal and external
• Writing a specification, wireframes and project schedule
• Targeting the right app stores, and how to set them up
• Avoiding submission and publishing problems
• How to ensure a successful app launch
• Using social media and mobile SEO to drive traffi…
Frequently asked questions
There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.
Communication and marketing skills
1 DAY
Aimed at: A course for editorial and marketing managers who are looking to offer mobile apps across all platforms
Workshop contents: Mobile strategies that will work for your publication, business or organisation. Includes:
• Overview of the mobile market and devices
• How to develop an effective mobile plan — paid for or free app?
• Selecting the right developer resource, both internal and external
• Writing a specification, wireframes and project schedule
• Targeting the right app stores, and how to set them up
• Avoiding submission and publishing problems
• How to ensure a successful app launch
• Using social media and mobile SEO to drive traffic to your website app
• Monitoring, evolving and updating your app
• ROI — examples of successful applications
Not for: Development and coding professionals
Fee: £405+VAT
IN HOUSE: We can run this course for editors and publishers from the same company to help develop app strategies.
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