Editing on the web
Making the most of the web
1 DAY
Aimed at: Journalists, PRs, internal and external communicators and marketing staff who put up and manipulate information on the web.
Workshop contents: How sub-editing on the web differs from subbing in print. The importance of easy navigation. How readers differ – taking account of surfers and users. Keeping readers' attention. Includes:
- Targeting your audience in words and style
- Word use and word breaks
- Maintaining topicality
- Thinking in screens
- Monitoring User-Generated Content
- Exploring and making use of dynamic content
- Hyperlinks — when and how to use them
- Headlines and other visual aids
- Avoiding the pitfalls
- Attribution, legal an…
There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.
Making the most of the web
1 DAY
Aimed at: Journalists, PRs, internal and external communicators and marketing staff who put up and manipulate information on the web.
Workshop contents: How sub-editing on the web differs from subbing in print. The importance of easy navigation. How readers differ – taking account of surfers and users. Keeping readers' attention. Includes:
- Targeting your audience in words and style
- Word use and word breaks
- Maintaining topicality
- Thinking in screens
- Monitoring User-Generated Content
- Exploring and making use of dynamic content
- Hyperlinks — when and how to use them
- Headlines and other visual aids
- Avoiding the pitfalls
- Attribution, legal and health considerations
Not for: Experienced web subs
Fee: £380+VAT
THEY SAY: "All very relevant and I'm now equipped with the skills to really help me in my job. Thank you."
There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.
