Digital publishing masterclass

Total time

Digital publishing masterclass

PMA Centre for Media
Logo PMA Centre for Media

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Description

Media master classes

1 DAY

Aimed at: Publishers, senior marketers and editors developing a digital publishing strategy for specialist consumer or B2B titles across websites, enewsletters, digital editions, mobile and social media.

Workshop contents: An analysis of how other publishers have successfully packaged their content for their audiences across digital platforms. Includes:

• A look at practical tools that can be applied to your market

• Digital strategy decisions, what they cost and how to save money implementing them

• Using free content on your site and in social media to attract the right visitors

• Creating compelling enewsletters that build registrations

• Developing a digital…

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Frequently asked questions

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Media master classes

1 DAY

Aimed at: Publishers, senior marketers and editors developing a digital publishing strategy for specialist consumer or B2B titles across websites, enewsletters, digital editions, mobile and social media.

Workshop contents: An analysis of how other publishers have successfully packaged their content for their audiences across digital platforms. Includes:

• A look at practical tools that can be applied to your market

• Digital strategy decisions, what they cost and how to save money implementing them

• Using free content on your site and in social media to attract the right visitors

• Creating compelling enewsletters that build registrations

• Developing a digital edition that readers will pay for

• Converting free subscribers to paid services

• Repackaging archive content to maximise its value

• Creating other valuable services for your subscribers

• Developing creative marketing solutions for your advertisers

Not for: Print diehards, national press and mass market maga•ines

Fee: £425+VAT

IN HOUSE: We can run this course for editors and publishers from the same company to help develop strategies for specialist titles.

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There are no frequently asked questions yet. If you have any more questions or need help, contact our customer service.