Crisis management

PR and corporate communications

1 DAY

Aimed at: PR agencies or in-house press officers who need a 'what-if?' mechanism in place if something goes wrong.

Workshop contents: Things can go wrong in any organisation. Handled well, the damage can be limited; handled badly and it can have a huge effect on image and profits. This course looks at worst-case scenarios and what to do when things go wrong. Includes:

• Issues management and risk audits

• Why prevention is better than cure — scenario planning and foreseeing a problem

• How external sources can affect you

• How to manage the immediate impact of social media

• What to do when things go wrong

• Setting up spokespeople and a chain of command

• Getting authority for statements

• Managing the media — including 'citizen journalists'

• The message and the medium — what to communicate, how, when and to whom, through which channel

• Positive press from bad news

Not for: Newcomers to PR

Fee: £405+VAT

THEY SAY: "The training was great. The excellent tutor changed the contents during the day to cover new points and issues we raised."