Advanced PR writing skills

Total time: 1 day

Advanced PR writing skills

PMA Centre for Media

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Description

PR and corporate communications

1 DAY

Aimed at: Experienced PR staff who want to improve their writing skills.

Workshop contents: This workshop includes individual assessment of each delegate's copy, with suggestions for improvement. Includes:

• How to be active in finding news-worthy stories and features

• Getting the targeting right — different angles and approaches

• Making case histories interesting

• Styling your work to suit the market

• Writing for niche/technical markets

• Targeting online, print and broadcast media — multimedia tips

• Better headlines

• Ways to improve the readability of your work

• Selling the client in a subtle way

Not for: Highly experienced writers

Fee: £405+…

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Didn't find what you were looking for? See also: Public Relations (PR), Reading & Writing, Media Skills, Marketing Communication, and External Communication.